1.1 Critically analyse the need for destination management.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework	4500 words

Indicative contents

• Defining and analyzing tourism destinations
• Destination management
• The multi-scalar nature of destination management
• The role of Destination Management Organisations
• Factors influencing the tourism destination management process
• Stakeholder analysis
• The public, private and third sectors in tourism destinations
• Transport and tourism destinations
• The relationship between destination management and destination marketing
• Community engagement and consultation
• Sustainable development
• Destination Management Planning
• Resourcing tourism destination management plans
• Evaluation of tourism destination management plans.

Indicative Reading list

Core text:

Morrisson, A. (2013) Managing and Marketing Tourism Destinations. Abingdon: Routledge

Additional Reading:

Howie, F. (2010) Managing the Tourist Destination. London: Thompson

Mason, P. (2008) Tourism Impacts: Planning and Management. Abingdon: Routedge UNWTO (2007) A Practical Guide to Tourism Destination Management. New York: UNWTO Vidken, A. and Granas, B. (2014) Tourism Destination Development. London: Ashgate

Wang, Y. and Pizam, A. (2013) Destination Management and Marketing: Theories and Applications. London: CABI

Journals

• International Journal of Culture, Tourism and Hospitality Research
• International Journal of Tourism Research
• Journal of Travel Research
• Journal of Sustainable Tourism
• Managing Leisure: an international journal
• Tourism Analysis
• Tourism and Hospitality Management

Example Answer - Do Not Copy

1.1 Critically analyse the need for destination management.

The Need for Destination Management

Destination management is integral to the success and sustainability of tourism destinations. It encompasses the strategic planning, development, and marketing of a destination to optimise its appeal while ensuring that its economic, social, cultural, and environmental resources are protected for future generations. The need for effective destination management has grown significantly as the tourism industry has become more competitive and complex. Below, we will critically analyse the importance of destination management in addressing the challenges and seizing the opportunities within the tourism sector.

1. Maximising Economic Benefits

One of the primary objectives of destination management is to enhance the economic viability of a destination. Effective destination management ensures that tourism is a significant contributor to the local economy, providing income and employment opportunities for residents. A well-managed destination can diversify its tourism offering, attract a wide range of visitors, and extend the tourism season. By developing strategic partnerships with local businesses, authorities, and stakeholders, destination managers can create sustainable revenue streams and maximise the economic impact of tourism.

However, without effective management, destinations may suffer from over-reliance on tourism, which can lead to market saturation, fluctuating demand, and seasonal instability. Strategic management can address these challenges by fostering a balanced and diversified tourism economy, thus reducing dependency on any one sector and ensuring long-term financial stability.

Continued...