1.1 Critically evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
E-Tourism and Social Media
Unit Reference Number
Y/616/2696
Unit Title
E-Tourism and Social Media
Unit Level
7
Number of Credits
20
Total Qualification Time (TQT)
200 Hours
Guided Learning Hours (GLH)
100 Hours
Mandatory / Optional
Mandatory
Unit Grading Structure
Pass / Fail
Unit Aims
The aim of this unit is to develop learners’ ability to critically analyse the role of technology within the tourism and hospitality industry, including the evaluation of the impacts of new and emerging technology on organisational operations. Learners will consider the emergence of the e-tourism concept and analyse the influence of social media from both consumer and organisation perspectives.
Learning Outcomes and Assessment Criteria
Learning Outcome – The learner will:
Assessment Criterion – The learner can:
1.
Be able to critically evaluate the impact of technology on the development and growth of the tourism and hospitality industry.
1.1
Critically evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
1.2
Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
2.
Be able to critically analyse the emergence of the e-tourism concept and its associated theories.
2.1
Critically review the emergence of the e-tourism concept.
2.2
Critically evaluate how OTAs and meta-search impact the development of the tourism and hospitality industry.
2.3
Critically analyse how consumers and businesses make use of the internet in the tourism marketplace.
3.
Be able to critically evaluate the impacts of social media on the tourism and hospitality industry.
3.1
Critically evaluate the importance of the social media for international tourism marketing.
3.2
Critically review the impact of social media on destination marketing.
3.3
Critically analyse the impact of social media and social review sites on tourism and hospitality organisations.
4.
Be able to critically analyse the legal and ethical implications of technological change in the tourism and hospitality industry.
4.1
Critically analyse the importance of security in the implementation of technology for the tourism and hospitality industry.
4.2
Critically assess the importance of data protection to the implementation of technology in the tourism and hospitality industry.
Assessment To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
Learning Outcomes to be met
Assessment Criteria to be covered
Assessment type
Word count (approx. length)
All 1 to 4
All ACs under LO 1 to 4
Coursework
4500 words
Indicative contents
ICT – definitions and key concepts
The evolution of ICT in the tourism and hospitality industry
The contemporary role of ICT in the tourism and hospitality industry
e-Tourism: technology supported supply and demand
e-Tourism and accessibility
Technology and the consumer
Mobile tourism and wireless systems
ICT as a platform for B2C and B2B communications
Online distribution
Multi-channel and Omni-Channel strategy
Online marketing including Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns
Destination Management Systems
Smart destinations
Tourists and technology - from GPS to Virtual visitor guides
Relations between technology and competitive advantage
Social media in the tourism and hospitality industry
Social networking in the tourism and hospitality industry
Working with customer reviews and feedback
Security and electronic commerce
Indicative Reading list
Core Text:
Mariani, M., Baggio, R,, Buhalis, D. & Longhi, C. (2014) Tourism Management, Marketing and Development: The importance of networks and ICTs. London: Palgrave MacMillan
Additional reading:
European Travel Comission (2013) Handbook on e-marketing for tourism destinations . Brussels: WTO
Lytras, M., Ordóñez de Pablos, P., Damiani, E. and Diaz, L. (2011) Digital Culture and E- Tourism: Technologies, Applications and Management Approache s. London: Information Science Resources
Sigala, M., Christou, E., Gretzel, U. (2012) Social media in travel, tourism and hospitality: Theory, practice and cases. London: Ashgate
Egger, R. and Buhalis, D. (2008) E-Tourism Case Studies . Oxford: Butterworth-Heinemann
Example Answer - Don`t Copy, It is Plagiarised
1.1 Critically evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
The tourism and hospitality industry has experienced significant transformations over time, with technological advancements playing a pivotal role in shaping its development. From the industrial revolution to the digital age, technological innovations have altered the ways in which services are delivered, customer expectations are met, and businesses compete within the market. This evaluation will critically examine the impact of technological change on the historical evolution of the industry, highlighting key technological milestones and assessing both positive and negative effects on tourism and hospitality businesses.
Early Technological Developments and the Rise of Mass Tourism
The roots of technological influence on the tourism and hospitality industry can be traced back to the late 19th and early 20th centuries. The advent of the steam engine and the expansion of rail networks revolutionised transportation, enabling easier and more affordable travel for a wider demographic. This era marked the beginning of mass tourism, as the middle class gained access to travel opportunities that were once limited to the wealthy elite. Rail travel made distant locations more accessible, leading to the development of resorts, hotels, and leisure facilities along rail lines.
At the same time, technological advancements in the hospitality sector, such as the introduction of electricity, plumbing, and modern cooking appliances, improved the quality and convenience of hotel services. These innovations attracted more travellers, particularly those seeking comfort and reliability in their accommodation. As a result, the technological developments of this period laid the foundation for the modern tourism and hospitality industries by making travel more accessible and enhancing the guest experience.
The Influence of Aviation and the Growth of International Tourism
The next major technological breakthrough in the tourism industry occurred in the mid-20th century with the development of aviation. The introduction of commercial airlines made long-distance travel more feasible, bringing international tourism to the forefront. Jet engines and the wide-body aircraft introduced in the 1960s, such as the Boeing 747, reduced travel times and made airfares more affordable, contributing to the rapid expansion of global tourism.
Continued...
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