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LO1 Describe key marketing principles and apply to a given organisation.

Foundation Degree Business & Management (Year 1)

Sales and Marketing BMS403

School of Business, Management and Professional Semester 2

TITLE: Report

ASSESSMENT

Completion of this work will satisfy the following learning outcomes from module BMS403:

LO1 Describe key marketing principles and apply to a given organisation.

LO2 Appraise the rationale of marketing decisions taken by a given organisation.

LO3 Assess the concepts of segmentation, targeting and positioning specific to a product or service.

TASK Report

You have been asked to produce a formal report on an organisation of your choice looking at how marketing information is used to strategically plan and make business decisions. You will be required to choose a business to inform the basis of your research; this could be a case study, your own business or place of employment.

This report must include a description of key marketing principles and how these apply to your chosen organisation. LO1

You are required to appraise the rationale of marketing decisions taken by your chosen organisation. LO2

You will also need to assess the concepts of segmentation, targeting and positioning specific to a product or service offered by your chosen organisation. LO3

Other relevant assessment information:

  • You will need to include and reference at least 10 different sources including 3 academic text books, 1 academic journal to help provide supporting evidence for any assertions that you make within your presentation. LO1 Describe key marketing principles and apply to a given organisation.
  • Your report should be presented in a business professional format using the guidance on report writing within the course handbook. Your report should be no more than 3,000 words +or- 10%. All written work should be submitted online, through Turnitin, via Schoology. You must include both a reference list and bibliography.

The completion of your work will satisfy 75% of the assessment covering LO1, LO2, LO3, for the Principles of Marketing module.

Issue Date: 15/11/21 Submission Date: 28/01/2022 Feedback Date: 25/02/2022

SKILLS DEVELOPMENT

The skills development opportunities identified in this assignment are Students will be encouraged to develop and refine the skills associated with the assessment and  evaluation of a chosen sector environments and in particular show the ability to:

  • Develop interpersonal skills by engaging with others during the class and provide evidence of comprehension of the theoretical underpinning required of the module.
  • Develop analytical skills by investigating case studies and examples of organisations that use market practice.
  • Demonstrate, communication, IT and presentation skills in the completion of assessments and during the formative assessment and interaction within the classroom. LO1 Describe key marketing principles and apply to a given organisation.
  • Effectively communicate your research on marketing principles within a business context
  • Analyse facts and draw conclusions on the marketing strategies through an examination of organisational practice.

MARKING CRITERIA

Task

Indicative Content

Marking

Report

Students to write a 3,000 word formal report.

Students will be able to clearly describe the key principles of marketing adopted by the chosen organisation. You will demonstrate sound knowledge of the Marketing Mix and the application within an organisation whilst demonstrate the key links to the overall and marketing objectives. Students are also required to demonstrate an understanding of the extended Marketing Mix and how this relates to the service industry.

30

 

Students will demonstrate the importance marketing plays in the strategic planning for organisations creating an appraisal of the rationale of the current marketing decisions for the chosen organisation. This will be clearly linked to the wider organisation strategy and links with other functional areas.

 

30

 

Assessment of the concepts of segmentation, targeting and positioning specific to a product or service. Consider innovation in product and service design in meeting the needs of customers in line with your chosen organisation’s strategy. Explore service excellence and assess how organisations use a number of techniques to enhance their relationship and communication process to generate repeat customer purchases to enhance sales.

 

 

40

 

Attribution of higher grades are associated with:

  • evidence of good research and judgements made supported by business theory within all written work
  • evidence of wide reading around topics to support conclusions drawn
  • effective use of the Harvard referencing format good use of spelling, grammar and punctuation throughout all written work

 

Undergraduate Generic Marking Criteria Foundation Degree Level 4

Level 4 (Certificate)

Classification

Level 4 (Certificate)

Classification

Level 4 (Certificate)

Classification

90%-100%

Exceptional work with presentation of a very high standard. There is coherence of ideas and demonstration of a thorough knowledge and understanding. Arguments are supported by wide reading with very effective use of source material and accurate referencing.

Distinction*

80%-89%

Outstanding work with presentation of a very high standard. There is coherence of ideas and demonstration of a thorough knowledge and understanding.

Arguments are supported by wide reading with effective use of source material and accurate referencing.

Distinction*

70%-79%

Extremely good work with presentation of a high standard. There is coherence of ideas and demonstration of thorough knowledge and understanding. Arguments are supported by wide reading with appropriate use of source material and accurate referencing.

Distinction*

60%-69%

The work is well presented and coherently structured. There is evidence of a sound knowledge and understanding of the issues with theory linked to practice where appropriate. Most material used has been referenced/acknowledged.

Distinction

50%-59%

Presentation is acceptable but with some errors. There is knowledge and understanding of issues under discussion and some evidence of the application of knowledge and ideas where appropriate. Some use of relevant source material. LO1 Describe key marketing principles and apply to a given organisation.

Merit

40%-49%

Presentation is acceptable but attention to structure and style is required. The content is relevant but largely descriptive.  There is evidence of a reasonable level of knowledge and understanding but there is limited use of source material to support the arguments, proposals or solutions. Some links are made to practice where appropriate.

Pass

30%-39%

The work is poorly structured and presented. Some material may be irrelevant. Content is based largely on taught elements with very little evidence of reading around the topic and little or no reference to practice where appropriate.

Fail

20-29%

The work is very poorly structured and presented. Much material is irrelevant. Content is based almost entirely on taught elements with very little evidence of any purposeful reading around the topic. No effective reference to practice where appropriate.  To obtain a mark of 20% the work must show evidence of a genuine attempt to engage with the assessment requirements and with the subject matter.

Fail

0-19 %

The work is extremely poorly structured and presented. It demonstrates no real knowledge or understanding of key concepts and principles. Much material is irrelevant. No effective use of supporting material. No reference to practice where appropriate. Not a genuine attempt to engage with the assessment requirements and/or subject matter.

Fail


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