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1. 1. An introduction to the purpose and structure of the report.

Assignment Task
Task 2, Marketing Plan
As explained in task one, the assessment for the module is an individual assignment which you will submit as two separate tasks.
The second task will contribute 60% to your final module mark and will comprise an international, medium-term strategic marketing plan for the firm that you have analysed in the first task. This task will specifically assess learning outcomes 2, and 3.
Your work will include the following
Your task two submission should be produced in an academic report format and should include the following:
1. 1. An introduction to the purpose and structure of the report.
2. 2. Present and justify a set of SMART international marketing objectives for the selected country-market, supported by clear justifications linked to your market analysis and findings in Task One.
3. 3. Identify and critically evaluate the suitable options for market entry modes. Then, select and justify the best entry mode that would help your organisation to secure competitive advantage.
4. 4. Identify and discuss potential segmentation and describe your target customer segment(s).
5. 5. Discuss the overall Branding for your company/product/brand in this new cross-cultural setting and establish the positioning in the new market.
6. 6. Present, discuss and justify the marketing mix decisions which would be effective and efficient in reaching your target customer segment(s) and achieving your branding


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