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1. Analyse the environmental and competitive forces within the UK optics Industry and consider its attractiveness.

Read the ‘Vision Express’ and ‘Grand strategies in vision’ Case Study, which I attached to this order. You then answer the following questions.

1. Analyse the environmental and competitive forces within the UK optics Industry and consider its attractiveness.
2. With reference to both competitive and interactive business strategies, identify why Vision Express has been successful thus far and whether or not it is sustainable.
3. Assess GrandVision’s governance structure and resource allocation in the light of the risks and challenges it faces. How do you think that GrandVision adds or destroys value for its portfolio?

Word count: 3000 words (1000 words per question).


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