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1) Carry out external analysis (business environment and industry) to identify a set of Opportunities and Threats and assess industry attractiveness. (30%)

Applied Corporate Strategy Assessment: Strategic Analysis Report

 

T

he module is assessed (100%) by an individual Strategic Report (maximum 3,000 words) involving an in-depth, strategic analysis of a large organisation. The subject of the report will be decided by the module convenor but students will be able to choose from a list of several examples.

 

Instructions for assessment

 

This assignment is focused on the selected organisation, its industry and business environment. By week 2 you will be given a list of organisations (cases) to choose from. Please choose one case (featuring an organisation) for the purposes of this assignment.

 

Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.

 

The Strategic Report should address the following:

 

 

 1) Carry out external analysis (business environment and industry) to identify a set of Opportunities and Threats and assess industry attractiveness. (30%)

 

2) Analyse the resources and key competences of the organisation to identify a set of Strengths and Weaknesses and identify core competences (key factors that may give the company its competitive advantage). (30%)

 

3) Evaluate the given strategy (as per chosen case) using SAFe criteria. (30%)

 

A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall professional presentation showing clear report style.      

 

Please note that the emphasis is on application! This assignment is not about general (or critical) discussion of strategic models. You are asked to apply these models to the case chosen. Appropriately referenced data should be used in support of your arguments and discussion.

 

The report should not exceed 3,000 words + 10%.  Appendices are allowed outside this limit but NO MORE than 6 pages.


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