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1. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.

Module Title:

Strategic International Business Management (RKC)

Assessed intended learning outcomes:

On successful completion of this assessment, you will be able to:

Knowledge and Understanding.

1. To comprehensively evaluate theories of leadership / motivation / change management and their effective implementation in an international context.

2. To critically appreciate the management of diversity in a cross-cultural context.

Transferable/Key Skills and other Attributes.

1. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.

2. Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding.

3. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences.

Weighting within module:

This assessment is worth 50% of the overall module mark.

Task details and instructions:

Read the case study at the end of this assignment brief and then complete the following tasks:

Write a report explaining why Jan may be encountering the difficulties he is facing and to make recommendations as to how he should proceed, in order to implement this change successfully. 

Your report should address the following:

1. The people management issues that potentially underpin the difficulties Jan is facing (30 marks) – 900 words.

2. The steps that Jan should take in the short and medium term, to get the launch of the new product back on track (40 marks) – 1200 words.

3. The leadership style(s) that Jan should adopt in this process, including the reasons why (20 marks) – 600 words.

4. Any decisions or support that might be needed at board level to help improve this situation (10 marks) - 300 words.

Your answer should be written as a report, with headings and sub-headings.

You should draw on and reference theories of leadership and change management*

Feedback arrangements:

 “The purpose of feedback is not to provide students with a benchmark between passing and failing but to identify strengths and where there is room for improvement and development” (Assessment and Feedback for Taught Awards Policy).

Feedback will be made available within 3 weeks of submission date.

All marks will be ratified at the appropriate Board of Examiners following internal and external moderation.

Please note that being dissatisfied with your results does not constitute grounds for an academic appeal.


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