1. Critically analyse the balance of deliberate and emergent approaches to strategy formulation that has been adopted by Aldi in the past.

As part of the formal assessment for the programme you are required to submit a STRATEGIC MANAGEMENT assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1) Critically analyse and apply a number of theoretical models and their potential for developing strategy and supporting strategic decisions.

2) Analyse theoretical developments in strategy.

3) Support the development of organisational strategies and plans.

4) Critically assess the impact of strategy making in an increasingly volatile and turbulent environment.

5) Appreciate the significance of and the difficulties in formulating and implementing strategy.

1. Critically analyse the balance of deliberate and emergent approaches to strategy formulation that has been adopted by Aldi in the past. Discuss the extent to which that balance has been appropriate and explain why? Recommend and justify how you believe that balance should be transformed for the future. What support is required to promote the development of the recommended balance of organisational strategies and plans?

2. Critically assess the major macroenvironmental and industry issues that Aldi has faced in the past. Evaluate Aldi’s responses to the major macroenvironmental and industry issues. How effective have those responses been?

3. Using Porter’s Value Chain framework, critically analyse Aldi’s strategic capability. What linkages in the Value Chain does Aldi manage particularly well? With the aid of the VRIO framework, assess the sustainability of Aldi’s strategic capability.

4. Critically analyse Aldi’s previous strategies using Porter’s Generic Strategy framework, and the Ansoff Matrix. To what extent are these strategies appropriate for the future? Analyse the approach to internationalisation that Aldi has adopted and assess the extent to which that approach has been appropriate, and explain why?