1. Critically examine the impact of a range of crises on tourism activity and flows

Crisis Communication Response Strategy

You are required to create a crisis communication strategy for each of the following crises, evidencing reading and identifying best practice where possible:

1. War in Syria affecting the entire Middle East region, impacting upon inbound tourism into Egypt. In this crisis response scenario, you will take the role of the Egyptian Tourist Board.

2. Salmonella outbreak infecting 75% of tourists in the Hilton Hotel, Cancun.
In this crisis response scenario you will take the role of the Hilton Hotel crisis response team.

Module Learning Outcome:
1. Critically examine the impact of a range of crises on tourism activity and flows
2. Critically evaluate the role of stakeholders within tourism crisis management