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[1] Knowledge and Understanding Explain the different types of business structures and the benefits of each.

Module Title

Introduction to Business

Module Code

Module code: MOD003314

Assessed Learning Outcomes


[1] Knowledge and Understanding Explain the different types of business structures and the benefits of each.

[2] Knowledge and Understanding Define the role that human beings play in the business environment.

[3] Knowledge and Understanding

Understand the basics of marketing and promotion and discuss the production and distribution process.

[4] Intellectual, practical, affective and transferrable skills

Apply the 4Ps of marketing to any business situation.



  • You are to write a Business Plan that applies general management ideas to a specific business.
  • The plan should be min

You are drafting min Business Plan that outlines your new business venture.

Select ONEtype of business you will be starting from the following list (it is recommended that you choose one that is related to your intended course of study):

  • Organise British Fashion week at the O2 arena, London
  • An Ice cream bar in Kensington
  • A training centre for the unemployed
  • A legal agency business providing legal assistance to other businesses
  • A financial investment businesses giving advice to other businesses
  • An agency working with the Housing Association (public services) that provides homes for disadvantaged people

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