Provide the key theoretical frameworks and related articles for the proposal.

This assignment requires you to create a study on the main title of Understanding of young generation users’ loyalty for SNS: a china market perspective along with significant theoretical frameworks comprising of articles, frameworks, etc. for customer loyalty.

The project: Digital and Social media marketing

Title: Understanding of young generation users’ loyalty for SNS: a china market perspective. 

1. Provide the key theoretical frameworks and related articles for the proposal.
2. Framework for customer loyalty.