We're Open

Custom-Written, AI & Plagiarism-Free with Passing "Guaranteed"

1 Understand the strategic issues associated with CRM initiatives.



Coursework 2 – Assignment Specification (ACY 2018/19)




This is an Individual assignment and constitutes 50% of the unit mark and covers learning outcomes 1, 2 and 3 for the unit):


1              Understand the strategic issues associated with CRM initiatives.

2              Analyse customer needs and expectations by demonstrating the ability to integrate business, information, stakeholders, business processes and technologies into a coherent CRM deployment.

3              Provide an analysis of ethical and privacy issues towards the management of customer data.


Customer Relationship Management (CRM) software over the past decade has become widely available and easier to use. You are to research the following topic in-depth by completing all of the lab exercises:


Title: Zoho CRM, does it comply with the Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) CLC model?

For your report you are to assess how Zoho CRM complies specifically with the Dwyer, F. R., Schurr, P. H., & Oh (1987) model (Fig 1).  In this report you are to identify areas of weakness and strengths of Zoho CRM in relation to the CLC model by Dwyer, F. R., Schurr, P. H., & Oh and other intrinsic theory associated with CRM that you select.  You are also expected to make a conclusion related to how well the software may comply (or may not comply) according to your findings.

100% Plagiarism Free & Custom Written,
tailored to your instructions
paypal checkout

The services provided by Assignment Experts UK are 100% original and custom written. We never use any paraphrasing tool, any software to generate content for e.g. Chat GPT and all other content writing tools. We ensure that the work produced by our writers is self-written and 100% plagiarism-free.

Discover more

International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120

100% Pass Guarantee


We've produced some samples of what you can expect from our Academic Writing Service - these are created by our writers to show you the kind of high-quality work you'll receive. Take a look for yourself!

View Our Samples