0% Plagiarism Guaranteed & Custom Written

1 Understand the strategic issues associated with CRM initiatives.

CUSTOMER RELATIONSHIP MANAGEMENT

 

Coursework 2 – Assignment Specification (ACY 2018/19)

                                                                                                                                               

 

 

This is an Individual assignment and constitutes 50% of the unit mark and covers learning outcomes 1, 2 and 3 for the unit):

 

1              Understand the strategic issues associated with CRM initiatives.

2              Analyse customer needs and expectations by demonstrating the ability to integrate business, information, stakeholders, business processes and technologies into a coherent CRM deployment.

3              Provide an analysis of ethical and privacy issues towards the management of customer data.

 

Customer Relationship Management (CRM) software over the past decade has become widely available and easier to use. You are to research the following topic in-depth by completing all of the lab exercises:

 

Title: Zoho CRM, does it comply with the Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) CLC model?

For your report you are to assess how Zoho CRM complies specifically with the Dwyer, F. R., Schurr, P. H., & Oh (1987) model (Fig 1).  In this report you are to identify areas of weakness and strengths of Zoho CRM in relation to the CLC model by Dwyer, F. R., Schurr, P. H., & Oh and other intrinsic theory associated with CRM that you select.  You are also expected to make a conclusion related to how well the software may comply (or may not comply) according to your findings.


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

We've produced some samples of what you can expect from our Academic Writing Service - these are created by our writers to show you the kind of high-quality work you'll receive. Take a look for yourself!

View Our Samples

corona virus stop
FLAT 25% OFF ON EVERY ORDER.Use "FLAT25" as your promo code during checkout