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1. Using examples from other campaigns, analyse the challenges facing you as the newly appointed marketing manager in developing suitable marketing communications programmes for the ‘See 360’ bicycle mirror.

Marketing Communications

Assignment Brief

Learning Outcomes:

After completing the module you should be able to:

1. Identify and justify ways in which the promotional mix can be coordinated to communicate effectively with stakeholders.

2. Audit an organisation’s communications strategy.

3. Apply advertising theory to practical situations and utilise marketing research to make effective decisions.

4. Critically evaluate and select appropriate channels of communication for marketing

Assignment Task

In your role as the new marketing communications manager you have been appointed to market a bicycle mirror that is designed to enable cyclists to stay safe while out on the road. The ‘See 360’ is aimed at cyclists in busy cities who cycle to work. It can be fixed and detached easily either to the bicycle itself or the helmet.
Questions
1. Using examples from other campaigns, analyse the challenges facing you as the newly appointed marketing manager in developing suitable marketing communications programmes for the ‘See 360’ bicycle mirror.
(LO4) (25 marks)
2. Discuss how you would go about researching possible opportunities for the ‘See 360’.
(LO3) (25 marks)
3. Taking account of the various stakeholders, which promotional tools do you suggest be used to reach the target markets you have selected?
(LO1) (25 marks)
4. What would you suggest be included in the marketing communications mix. Critically evaluate the strengths and weaknesses of your campaign using examples from other marketing campaigns.
(LO2) (25 marks)


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