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1. When are MNEs likely to use an international joint venture? When would they opt for a strategic partnership? Justify your answer.

Assessment: Individual Coursework (one submission - 4,000 words)

Section 1: Discussion Questions
Below you can find 4 topics we examined during the term. You should discuss them, using appropriate examples.

1. When are MNEs likely to use an international joint venture? When would they opt for a strategic partnership? Justify your answer.
2. How does a global product structure work? Why would an MNE opt for this arrangement? What are two drawbacks to using this structure?
3. In what way are economic integration and national responsiveness important to MNE strategies?
4. Why are MNEs concerned with international logistics? How does this help the companies increase their competitiveness?

Your answers should be well researched by using academic sources and authoritative web-based information sources.

The word allowance for this section is 2,000 words (i.e. 500 words for each topic discussed).

Section 2: Critical Literature Review

Conduct a critical literature review on the following topics.

* International competitiveness and the competitive advantage of nations.
* Social media and international advertising.

Your literature review must be based on academic textbooks and journal articles only.

The word allowance for this section is 2,000 words (i.e. 1000 words for each topic)

Points to consider…
It is an online submission, ensure you leave enough time to submit before the deadline
There are several command words within the question
Discuss - Consider something by writing about it from different points of view.
Critical review –provide an overview of the research that has been done on your topic and evaluate the sources you are reviewing; include your personal opinion in your evaluation together with appropriate reasons for your opinion.

Points to note (for all sections)
The word limit is intended as +/- 10%. Neither the title page nor your reference list count towards the word limit but your in-text referencing will count. Your marks will be reduced if you are under or over the overall word limit (i.e. your coursework must not be < 3,600 words or > 4,400 words).


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