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1. Write a report on the current status of the cruise industry.

Coursework Assignment Briefing

Course title:

BA (Hons) International Tourism Management 

Level:

4

Module title:

QHO440 Introduction to the Cruise Industry 

Module Leader

 

Module tutor(s):

 

Assignment title

Cruise Industry Report

Restrictions

on time/length:

1,500 words (+/- 10 %)

Consequence of not meeting time/word count limit:

There is no penalty for submitting below the word/count limit, but students should be aware that there is a risk they may not maximise their potential mark.

It is essential that assignments keep within the time/word count limit stated above. Any work beyond the maximum time/word length permitted will be disregarded and not accounted for in the final grade

Individual/group:

Individual

Assessment weighting:

100%

Hand out date:

Week 1

Hand in date:

 

Return date:

4 weeks after the submission date.

Submission:

Online

Number of copies submitted

Where on-line submission via ‘Solent Online Learning’ is used, students are not required to submit a hard copy

Anonymous Marking

This assessment will be marked anonymously

Assessment Task  

Choose between one of the following tasks: 

  1. Write a report on the current status of the cruise industry. Ensure the report addresses all the following points:
  • Economic impacts of the cruise industry
  • Ports and infrastructure
  • The role of technology
  • The role of laws and regulations
  • Trends in the cruise tourism market

Support your report with relevant academic examples.

  1. Write a report on the organisation and management of a cruise. Ensure the report addresses the following points:
  • Human Resources Management (HRM)
  • Health and Safety
  • Hospitality
  • Supply chain management
  • Customer experience and satisfaction

Support your report with relevant academic examples.

 

Assessment Criteria

 

HIGH FIRST BAND A1-2 The work produced is EXCELLENT in most/all aspects, substantially exceeding expectations for this level.

 

Knowledge & Understanding

Cognitive Skills

Practical & Professional Skills

Transferable & Key Skills

A1    100

 

A2    92

● Exceptional depth in breadth;

● Contributes new knowledge to the subject/field of practice;

● Exemplary exploration and critique of information/ideas from a comprehensive range of sources (primary & secondary), many at the forefront of knowledge/practice;

● Advanced critical understanding of abstract concepts, theories and/or cutting edge practice, their implications and applications, exceeds expectations for undergraduate work.

● Designs methods that convincingly address/solve complex, unfamiliar and unpredictable issues/problems;

● Exceptional critical judgement in analysis, evaluation, synthesis and applications/transformation of prior knowledge to differing contexts;

● Systematic and extensive research which exceeds expectations for undergraduate work;

● Creative/original / compelling conclusions or practical solutions convincingly justified/argued/evidenced.  

● Consistent high-level competence in all the required specialised practical, technical, creative, scholarly or work‐related skills, with mastery in many areas and developed understanding of professional contexts and expectations.

● Excellent presentation and organisation of work and fluid communication in all contexts;

● Exemplary referencing/citation;

● Work demonstrates considerable initiative and autonomy in setting challenging objectives and taking accountability for outcomes;

● Evidences advanced team-working and leadership skills;

● Critical reflection and self‐evaluation sustained and exceptionally insightful.

 

FIRST BAND A3-4 The work produced is EXCELLENT, exceeding expectations for this level in many aspects.

 

Knowledge & Understanding

Cognitive Skills

Practical & Professional Skills

Transferable & Key Skills

A3    83

 

A4    74

● Accurate and coherent in breadth and depth and generates an element of new knowledge in some aspect(s) of the subject/field;

● Explores and critiques information from a wide range of sources (primary & secondary), some at the forefront of knowledge/practice;

● Excellent understanding of abstract concepts, theories and/or cutting‐edge practice; their implications and applications

● Applies and refines appropriate methods to address/solve complex, unfamiliar and unpredictable issues/problems;

● Sustained critical judgement in analysis, evaluation and synthesis of information and application/transformation of prior learning in different contexts;

● Systematic and extensive research;

● Insightful conclusions/ practical solutions closely argued/evidenced showing originality and creativity in several aspects.

● Consistent competence in all the required specialised practical, technical, creative, scholarly or work‐related skills, with indications of mastery in some areas and clear understanding of professional contexts and expectations.

 

● Excellent presentation and organisation of work and fluent communication in most contexts;

● Referencing/citation comprehensive;

● Work demonstrates initiative and autonomy in setting challenging objectives and taking accountability for outcomes;

● Evidences excellent team‐working and leadership skills;

● Reflection and self‐evaluation consistently critical and insightful.

 

UPPER SECOND BAND B The work produced is VERY GOOD. It meets all of the intended learning outcomes and exceeds the threshold expectations for this level in several of them.

 

Knowledge & Understanding

Cognitive Skills

Practical & Professional Skills

Transferable & Key Skills

B1    68

B2    65

B3    62

● Accurate and coherent in breadth, with depth in most areas;

● Explores and deploys information, including some aspects of new knowledge, from a wide range of secondary and several primary sources;

● Thorough understanding of abstract concepts, theories and/or cutting‐edge practice and several of their implications and applications.

● Selects and applies appropriate methods to address/solve complex, unfamiliar/unpredictable issues/problems;

● Largely consistent and critical judgement in analysis, evaluation and synthesis of information and application/transfer of prior learning in different contexts;

● Effective and wide‐ranging research;

 

● Conclusions/practical solutions logically argued/evidenced, with some aspect of insight, creativity or originality.

● Competence in all the required specialised practical, technical, creative, scholarly or work‐related skills, with indications of more developed ability in some areas and awareness of professional contexts and expectations.

● Presentation and organisation of work appropriate to context and purpose, communication clear;

● Referencing/citation consistent and accurate;

● Work demonstrates some initiative and autonomy in setting objectives beyond those given and taking accountability for outcomes;

● Evidences a high level of team‐working and leadership skills;

● Sustained reflection and self‐evaluation generates a number of critical insights. 

 

LOWER SECOND BAND C The work produced is GOOD. It meets all of the intended learning outcomes and exceeds the threshold expectations for this level in some of them.

 

Knowledge & Understanding

Cognitive Skills

Practical & Professional Skills

Transferable & Key Skills

C1    58

C2    55

 

C3    52

● Accurate, with depth in many aspects;

 

● Locates and explores a satisfactory range of information/evidence, with some use of primary sources;

 

● Satisfactory understanding of the relevant concepts, theories and/or practice and their main implications and applications;

 

● Understanding of more abstract aspects sometimes less developed.

● Uses appropriate (often given) methods to analyse complex/ unfamiliar and/or unpredictable issues/problems, with some evaluation and synthesis of information;

 

● Applies some aspects of prior learning to new contexts;

 

● Satisfactory research;

 

● Mostly relevant argument/evidence supports logical conclusions/practical solutions showing some critical insight and limited creativity or originality.

 

● Achieves a basic level of competence in all the required specialised practical, technical, creative, scholarly or work‐related skills, with more developed capability in at least one area, and some awareness of professional contexts and expectations.

 

● Satisfactory organisation and presentation of work, communications mostly appropriate to the context/purpose;

 

● Referencing/citation largely consistent/accurate;

 

● Work demonstrates satisfactory independence in addressing objectives (some beyond those given)and taking responsibility for outcomes;

 

● Evidences team‐working and some leadership skills;

 

● Satisfactory self‐evaluation and reflection with some critical insights.

 

 

 

 

 

 

 

 

THIRD BAND D The work produced is SATISFACTORY. It meets all of the intended learning outcomes at, but rarely exceeding the threshold expectations for this level.

 

Knowledge & Understanding

Cognitive Skills

Practical & Professional Skills

Transferable & Key Skills

D1    48

 

D2    45

 

D3    42

● Largely accurate across most areas, with limited depth;

 

● Locates and organises an acceptable range of information/evidence often from given/familiar secondary sources;

 

● Adequate understanding of the main concepts, theories and/or practice;

 

● Limited ability to deal with abstract or unfamiliar ideas and their implications and applications.

 

● Uses appropriate methods to analyse complex issues/problems, with little evidence of evaluation or synthesis;

 

● Limited transfer/application of prior learning to new contexts;

 

● Tendency to description and reliance on familiar/given material or approaches;

 

● Limited range of research;

 

● Few conclusions/practical solutions sparsely argued/evidenced, mainly derivative and with little critical insight.

 

● Basic competence in all the required specialised practical, technical, creative, scholarly or work‐related skills, and partial awareness of professional contexts and expectations.

 

● Organisation and presentation of work and communications adequate in most contexts, with some mistakes/irrelevancies;

 

● Some errors in referencing/citation;

 

● Work demonstrates adequate independence in addressing mainly given objectives and taking responsibility for outcomes;

 

● Limited evidence of team‐working/leadership skills;

 

● Some evidence of self‐evaluation and reflection but with few critical insights.

 

 

MARGINAL FAIL BAND F1-2 The work does NOT MEET THE REQUIRED STANDARD. It fails to meet all of the intended learning outcomes and is marginally inadequate for this level.

 

Knowledge & Understanding

Cognitive Skills

Practical & Professional Skills

Transferable & Key Skills

F1    35

F2    20

 

● Accuracy limited in breadth and depth;

 

● Some inaccuracies/omissions;

 

● Range of information/evidence limited, mostly from familiar/given secondary sources, occasionally poorly organised;

 

● Largely but not wholly accurate understanding of the main concepts, theories and/or practice;

 

● Engagement with abstract/unfamiliar ideas or implications and applications is slight.

 

● Superficial analysis of complex issues/problems, lacking in evaluation or synthesis;

 

● Little attempt to transfer and apply prior learning to new contexts;

 

● More descriptive than analytical and tends to rely on familiar/given material or approaches;

 

● Limited research;

 

● Sparse conclusions/practical solutions insufficiently argued/evidenced and mostly derivative, with marginally insufficient critical insight or creativity or originality.

 

● Marginally fails to achieve basic competence in (some of) the required specialised practical, technical, creative, scholarly or work‐related skills, and little awareness of professional contexts and expectations.

 

● Elements of disorganisation/poor presentation/poor communication or expression;

 

● Errors/omissions in referencing/citation, or none;

 

● Work demonstrates insufficient independence in attempting to address given objectives

and taking responsibility for outcomes;

 

● Underdeveloped team‐working/leadership skills;

 

● Limited self‐evaluation and reflection lacks critical insight.

 

 

 

 

 

MID AND LOW FAIL BAND F3-4 The work produced does NOT MEET THE REQUIRED STANDARD. It fails to meet all of the intended learning outcomes and is inadequate for this level.

 

Knowledge & Understanding

Cognitive Skills

Practical & Professional Skills

Transferable & Key Skills

F3    15

 

 

● Superficial/partial, with significant inaccuracies/omissions/irrelevancies;

 

● Relies on restricted range of poor quality/given information/evidence, inaccurately understood/organised;

 

● Conceptual and theoretical understanding inadequate with significant errors;

 

● Fails to deal with complex/abstract/unfamiliar ideas or their implications/applications.

 

● Relies on description rather than analysis with no evidence of evaluation or synthesis;

 

● Fails to transfer/apply prior learning to new contexts;

 

● Lack of research;

 

● Conclusions/practical solutions absent/superficial/flawed, insufficiently argued/evidenced and lacks critical insight or creativity or originality.

 

● Fails to achieve basic competence in the required specialised practical, technical, creative, scholarly or work‐related skills, and lacks awareness of professional contexts and expectations.

 

● Communications too brief or rambling, inappropriate to context or purpose, with many errors/omissions, inadequately expressed/presented;

 

● Substantial errors/omissions in referencing/citation, or none;

 

● Work lacks independence, does not address objectives and fails to take responsibility for

outcomes;

 

● Ineffective/deficient team‐working with no evidence of leadership skills;

 

● Self‐evaluation and reflection minimal or absent, with no critical insights.

SUBMITTED BAND S The work is submitted, but shows no attempt to address any of the criteria  S = 1

Non Submission N = 0

 

Learning Outcomes

This assessment will enable students to demonstrate in full or in part the learning outcomes identified in the Module descriptors.

Late Submissions

Students are reminded that:

  1. If this assessment is submitted late i.e. within 5 working days of the submission deadline, the mark will be capped at 40% if a pass mark is achieved;
  2.  ii. If this assessment is submitted later than 5 working days after the submission deadline, the work will be regarded as a non-submission and will be awarded a zero;
  3. iii. If this assessment is being submitted as a referred piece of work then it must be submitted by the deadline date; any Refer assessment submitted late will be regarded as a non-submission and will be awarded a zero.

 https://students.solent.ac.uk/official-documents/quality-management/academichandbook/2o-assessment-principles-regulations-temporary-amendments-for-covid-19contingency-plans.pdf

Extenuating Circumstances

The University’s Extenuating Circumstances procedure is in place if there are genuine circumstances that may prevent a student submitting an assessment. If students are not `fit to study’, they can either request an extension to the submission deadline of 5 working days or they can request to submit the assessment at the next opportunity (Defer).  In both instances students must submit an EC application with relevant evidence.   If accepted by the EC Panel there will be no academic penalty for late submission or non-submission dependent on what is requested.  Students are reminded that EC covers only short term issues (20 working days) and that if they experience longer term matters that impact on learning then they must contact the Student Hub for advice.

Please find a link to the EC policy below:

 https://students.solent.ac.uk/official-documents/quality-management/academichandbook/2p-extenuating-circumstances.pdf

Academic Misconduct

 Any submission must be students’ own work and, where facts or ideas have been used from other sources, these sources must be appropriately referenced. The University’s Academic Handbook includes the definitions of all practices that will be deemed to constitute academic misconduct.  Students should check this link before submitting their work.

Procedures relating to student academic misconduct are given below:

 https://students.solent.ac.uk/official-documents/quality-management/academichandbook/4l-student-academic-misconduct-procedure.pdf

Ethics Policy

The work being carried out by students must be in compliance with the Ethics Policy. Where there is an ethical issue, as specified within the Ethics Policy, then students will need an ethics release or an ethical approval prior to the start of the project.

The Ethics Policy is contained within Section 2S of the Academic Handbook:

https://staff.solent.ac.uk/official-documents/quality-management/academichandbook/2s-solent-university-ethics-policy.pdf

Grade marking

The University uses a letter grade scale for the marking of assessments. Unless students have been specifically informed otherwise their marked assignment will be awarded a letter grade. More detailed information on grade marking and the grade scale can be found on the portal and in the Student Handbook.

 https://students.solent.ac.uk/official-documents/quality-management/academichandbook/2o-annex-3-assessment-regulations-grade-marking-scale.docx

 Guidance for online submission through Solent Online Learning (SOL)

 http://learn.solent.ac.uk/onlinesubmission


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