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2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organisations.

Case Study: Tata Group’s Growth Strategies


This individual assignment will be assessed by means of a 3,000 words (maximum) report.

The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Steel Manufacturing Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.

2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organisations.

3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment.

4. Critically evaluate and monitor the business mission, objectives and policies of international organisations.

5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process.

Question One:

Portfolio, Integrated Organisation Perspectives and Competitiveness Using relevant literature and examples from the Annual Reports of the Tata Group available online, critically evaluate the merits and demerits, of adopting the ‘portfolio organisation perspective’ or the ‘integrated organisation perspective’ in the management of Tata’s range of products – in today’s fastchanging dynamic global business environment. Based on your evaluation, is it possible for Tata to adopt both perspectives simultaneously, and why?

Question Two: Business Model Innovation and Technological Innovation through Strategic alliances, M&As The focus on innovation has helped the company (Tata Group) improve its products, services and solutions to satisfy customer needs. For example, the ‘Innovent’ programme has enabled the company to enter new market segments, for example the steel doors segment. Steel doors have been introduced under the brand name ‘Pravesh’ and have received a positive response from customers, thereby creating a new market for the company. (http://www.tatasteel.com/investors/annual-report-2014-15/annual-report-2014-15.pdf, 2016)

Question Three: Corporate governance, CSR, Sustainability and Leadership

Using your understanding of Corporate governance, Corporate social responsibility (CSR), Sustainability and relevant management and leadership concepts, critique the above extract and evaluate the ability of Tata’s senior management team to ensure that the company’s CSR activities contribute to increasing the company’s value in a strategic and sustainable way.

Question Four: Personal reflections on learning In 350-400 words reflect on the impact of this assessment on your understanding of the Global Steel Manufacturing Industry competition, highlighting the key role of strategic alliances, M&As, and corporate leadership, in sustaining growth through responsible policies and practices.

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