6052BUSBM Innovation and Creativity for Business

6052BUSBM Innovation and Creativity for Business

Module Aims The aim of the module is to provide you with a holistic approach to innovation creativity and technology. It takes more than understanding creativity, innovation and design of a product for entrepreneurial growth and success. It rather requires a complete strategic planning that entails all these concepts in every aspect of the corporation. The specific aims of the module are outlined below:

 To understand how to create and manage business change which leads to product or service innovation;

 To understand core and secondary corporate innovation practices enabling business leadership;

 To present and analyse the strategic process and business informatics necessary for creating novel ideas with commercial viability;

 To provide sustainable strategies for valuing commercially innovative approaches. Module learning Outcomes After completing the module the student should be able to:

 To understand how to create and manage business change which leads to product or service innovation;

 To understand core and secondary corporate innovation practices enabling business leadership;

 To provide sustainable strategies for valuing commercially innovative approaches;

 To present and analyse the strategic process and business informatics necessary for creating novel ideas with commercial viability.

Assessment 1 (AS1)

There will be a 3,000 words assignment that will have to be delivered in a report structure. The total amount of the words, including references and appendices, should not exceed 5,000 words. It is weighting 70% of your grade scheme. The assessment is a reflection report that will be on developing an innovative business. The innovative product or service proposed should be clearly presented and defined. It could be a new or an improved product or service, including all innovation and creativity parameters required for its business success. For example: the internal and external corporate and industry environment of the innovation proposed, the resources engagement, process development for the innovation proposed, the creative idea evaluation, and the measuring framework for the innovation proposed. The related change tools and innovation models should be present to support your report

Learning outcomes to be covered for assignment 1 are the following:

To understand how to create and manage business change which leads to product/service innovation;

To understand core and secondary corporate innovation practices enabling business leadership;

To provide sustainable strategies for valuing commercially innovative approaches.

Assessment 2 (AS2)

There will be an individual 10 minutes presentation followed by questions and answers of 5 minutes maximum time (30% of your grade scheme) where you will present the necessary business and/or technological application of your product/service innovation according to your report (AS1). Emphasis will be placed on both your presentation content and your skills and ability to defend your work. Learning outcomes to be covered for

Assignment 2:

• To present and analyse the strategic process and business informatics necessary for creating novel ideas with commercial viability. 

6052BUSBM Innovation and Creativity for Business