a. Conduct a PR campaign within the hair and beauty sector

UV40466 Public relations in the hair and beauty sector

Learning Outcomes

1. Be able to carry out PR activities in the hair and beauty sector

2. Understand how to manage a PR crisis in the hair and beauty sector

1. Knowledge outcomes

There must be evidence that you possess all the knowledge and understanding listed in the ‘Knowledge’ section of this unit. This evidence may include projects, assignments, case studies, reflective accounts, oral/written questioning and/or other forms of evidence.

2. Tutor/Assessor guidance

You will be guided by your tutor/assessor on how to achieve learning outcomes in this unit. All outcomes and ranges must be achieved.

3. External paper

There is no external paper requirement for this unit.

Outcome 1 - You can: Portfolio reference / Assessor initials*

a. Conduct a PR campaign within the hair and beauty sector

b. Investigate the roles and responsibilities of a PR officer

c. Investigate the advantages and disadvantages of different PR activities d. Investigate current trends in PR

e. Evaluate how PR objectives can benefit a business

f. Evaluate the difference between marketing and PR, and advertising and PR

g. Evaluate PR tools and the PR campaign process

Learning Outcome 2 - You can: Portfolio reference / Assessor initials*

a. Investigate issue management and the impact this has on PR activities

b. Analyse PR ethics and the code of practice

c. Assess the importance of communication in a crisis d. Analyse the legal issues resulting from a crisis