A. Critically evaluate and compare the Porter’s Generic Business Strategies model with the Strategy Clock for business strategies.

Strategic Management

A. Critically evaluate and compare the Porter’s Generic Business Strategies model with the Strategy Clock for business strategies. (700 words – 60 marks)

B. Using the Strategy Clock, explain the existing business strategy of either NIKE or IKEA and recommend with justification, key strategic actions needed to improve the UK market share of either NIKE or IKEA. (500 words – 40 marks)

1. Demonstrate coherent and detailed knowledge and understanding of strategic management within a global and sustainable context.

2. Explain, critically analyse and evaluate conceptual frameworks, models and theories to aid strategic analysis and decision making

3. Identify strategic problems and issues facing a range of organizational types and situations

4. Generate and evaluate strategic actions and solutions to problems within complex and unpredictable environments.