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a) Demonstrate strategic and tactical marketing awareness, globally, through interpretation of national and international markets and marketing trends in the business context

The assignment assesses all of the learning outcomes of this module as follows:

Knowledge and understanding

a) Demonstrate strategic and tactical marketing awareness, globally, through interpretation of national and international markets and marketing trends in the business context

b) Understand and demonstrate the role of Integrated Marketing Communications theory in the development of strategic marketing communications planning

c) Demonstrate a knowledge and understanding of the range of marketing communication tools and their application as part of a rationalized campaign

Skills, qualities and attributes

d) Communicate confidently using verbal, visual and graphic mediums where appropriate.

e) Apply accepted theories and tools of integrated marketing communications strategically and practically

f) Work collaboratively and equally, either on separate elements of group work or collectively on all elements to arrive at an acceptable peer assessed solution.

g) Demonstrate strong skills in independent research, written communication and creative and analytical thinking

This assignment will cost you £160 for 4000 words.

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