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a) Understand the marketing research process, particularly the importance of aims and objectives, and their use in addressing specific research problems.

This paper deals with conducting a research on the primary theme of marketing management in which you have to focus on the following aspects:

  • Define the marketing research process with all the aims and objectives along with addressing the research issues
  • Design a marketing research framework with suitable research methods / analytical tools.
  • Plan a marketing report carrying a ethical guidelines of appropriate legislative bodies including the MRS Codes of Conduct
  • Provide appropriate sources and references
  • Employ software package for statistical analysis
  • Showcase effective written communication skills of organisational employers

 

Instructions 

Module learning outcomes assessed:

Knowledge and understanding:

a) Understand the marketing research process, particularly the importance of aims and objectives, and their use in addressing specific research problems.

b) Design and justify a suitable area of research within the marketing research framework.

c) Distinguish between research methodologies and a range of rigorous research methods / analytical tools.

d) Design a marketing research report that follows the ethical guidelines of appropriate legislative bodies including the MRS Codes of Conduct.

e) Consider ethically-robust methods for conducting marketing research and the ethical practice of those involved in data collection and analysis. Skills, qualities and attributes:

f) Evaluate appropriate sources of information and appreciate their contribution to marketing research decisions.

g) Conduct and interpret basic quantitative and qualitative data collection and analysis.

h) Manipulate data in a widely-used software package for statistical analysis.

i) Demonstrate effective written communication skills desired by organisational employers.


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