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A.C. 1.1 - Construct a personal development plan to address short, medium and long term needs

UNIT 7021V1

Assignment Brief: Introduction to strategic management and leadership.



This assessment is about the principal skills and knowledge of a strategic manager and leader, for those who are new to the role.



Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario: -

You are a new senior manager at a medium sized organisation. As part of your probation you need to develop your skills and knowledge within the organisation. One main focus is to show how each individual contributes to the organisations strategy and so the creation of a personal development plan is aimed at clarifying this. A range of management roles need to be learned and the PDP (Personal Development Plan) will record and monitor the progress made.



Organisations need contributions from every individual in order to achieve its strategic ambitions. Evaluate how a personal development and PDP can assist in meeting organisations objectives. Explain how the impact of the PDP can be measured in relation to meeting organisational objectives.

Construct a PDP to address short, medium and long term needs in order to successfully carry out a strategic management role. Explain how the PDP aligns with the organisational strategic objectives.

Analyse how the PDP can potentially affect the achievement of organisational objectives and, how this can be measured/monitored.

Guideline word count: 700 – 800 words

A.C. 1.1 - Construct a personal development plan to address short, medium and long term needs

A.C. 1.2 - Evaluate the impact and relationship of a personal development plan on own development and achievement of organisation objectives

A.C. 1.3 - Analyse how the development plan affects, or could affect, achievement of organisational objectives



Determine four types of data and information available to the strategic manager to support the decision making process. Consider the validity, currency and reliability of each type of data.

Analyse core financial data from an organisation with the aim of identifying any areas for improvement. Consider comparative analysis (year on year, month on month, same period each year over multiple years) to identify trends and patterns to assist future planning. Analyse the data to draw conclusions for possible improvements.

From your conclusion explain how this can achieve an organisational improvement. Discuss how this recommendation may be presented and communicated to others.

Guideline word count: 800 - 900 words

A.C. 2.1 - Determine the data and information available to the strategic manager for decision making

A.C. 2.2 - Identify core financial data, analyse the data and draw conclusions

A.C. 2.3 - Discuss methods to recommend a course of action, or organisational improvement, as a result of conclusions, including methods of presenting the recommendation



Outline four core marketing concepts which can be relevant to the role of the strategic manager. Describe how these concepts are customer focused and aim to achieve a competitive advantage.

Guideline word count: 700 – 900 words

A.C. 3.1 - Outline the core marketing concepts relevant to the role of a strategic manager



The role of the strategic manager encompasses resource management including human resources. Explain two methods which can be used to identify and agree an increase in staffing levels.

Analyse four methods used to assess or evaluate the performance of employees. Analyse how effective these four methods are in performance improvement and aligning employee performance to the organisation’s strategic objectives.

Guideline word count: 800- 900 words

A.C. 4.1 - Explain methods to be used to identify and agree an increase in staffing levels

A.C. 5.1 - Analyse methods or processes to assess, or evaluate, the performance of others, and to support performance improvement


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