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Applying the Customer Based Brand Equity model, critically analyse how Jd Sports could build and manage a strong brand in this new market

Jd Sports wants to enter in Russia with a new product/service ( please find attached the Jd Sports Report ) and based on that report writer has to answer at the following question:

Applying the Customer Based Brand Equity model, critically analyse how Jd Sports could build and manage a strong brand in this new market. ( 500 words).

Explain how Jd Sports could build a strong brand by focussing on all the different components of the CBBE Model covering all of the following:

1. Who are you? Brand Salience (Identity)

2. What are you? Brand Performance and Brand Imagery (Meaning) – how do we create awareness about brand and create image

3. What about you? Consumer reactions (Responses) – how would they take feedback

4. What about you and me? Consumer Brand Resonance (Relationships) – what they would do to build relationships with costumers.

Explain each of one ( Brand Sailence, Brand Performance and Brand Imagery, Consumer reactions, Consumer Brand Resonance) and how Jd Sports would apply it.

Please check the Customer Based Brand Equity model theory on the following youtube link:

https://www.youtube.com/watch?v=PNiqRNg3oR0


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