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Appraise the theories and practice of entrepreneurship, enterprise and innovation.

Assessment Brief

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Module Title: Entrepreneurship, Enterprise and Innovation

Module Code: 218MANSC/218MANEL



Entrepreneurs play a vital role in the economy and new market development.  The proposal allows you to explore your role, the product/service, sources of finance, route to market, external support and the finance required when starting a business. The British Business Bank have agreed to financially support your idea.  Following feedback from the bank they would like to see greater detail to assess how you will take your idea further.    


Completion of this assignment will address the following learning outcomes:



Appraise the theories and practice of entrepreneurship, enterprise and innovation.


Investigate opportunities for entrepreneurial activity in the local, national and global economies for start-up and existing organisations.  


Explore the behaviours, characteristics, competencies and personalities of a range of entrepreneurs and evaluate against students’ own behaviours, characteristics, personality and competencies to assess their potential as an entrepreneur.  


Evaluate internal and external factors affecting the development and creation of an entrepreneurial culture.


Analyse and discuss the process of a business start-up from conception to execution.  


Evaluate the impact impacting on the growth and sustainability on an idea, innovation or creative solution



Title:  Making it happen!

Create a 3,000 word proposal report detailing your idea and why you have chosen the government backed British Business Bank as your source of funding.  The proposal is an opportunity to demonstrate how your new product for the local market could be feasible and progress.  The proposal will be read by the Business Banking Manager at the British Business Bank and cover learning outcomes 1, 2, 3, 4, 5 & 6. 


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