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BM565 Digital Business & New Technologies

Assignment Brief of BM565 Digital Business & New Technologies

Module code and title:

BM565 Digital Business & New Technologies

Module leader:

 

Assignment No. and type:

CW1 Individual 2000-Words Written Portfolio

Assessment weighting:

60%

Submission time and date:

 

Target feedback time and date:

3 weeks

 

Assignment task

Students are required to choose an appropriate technological topic relating to digital and new technologies identified and discussed in the lecture series and write a 2,000-word portfolio review on the themes, trends and arguments emerging about that topic. The topic must be agreed with the lecturer before detailed research on it has begun.

The portfolio includes:

Section 1: The understanding of your chosen technological topic in a form of a poster/an infographic (Maximum 500 words in-text, exclude the reference) which addresses the following:

  • Why you deem this topic to be of importance?
  • How this topic has developed?
  • A detailed description of the technology used in this topic and what it is used for.
  • What technological platforms and software are used in the topic?
  • What type of business and organisation uses the technology?
  • Evaluate how is it used as a business tool and it effectiveness ? (you may link this to particular industry/sector/profession)

Section 2: Application of theories and knowledge into the Retail industry (Appx 1000 words)

How does this relate to course content and discussion on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices in the perspective of the management level?

The above question can be broken down into addressing these two questions with evidence from your chosen industry:

Q1: How the organisations in the chosen industry have understood the implications of this technology and altered what they do and how they do it?

Q2: The emergence of brand new organisations, built around digital technology, entering a sector and challenging old style organisations who have failed to grasp the significance of that technology?

This section should use theories and models (at least 2 models/theories) set out in the course content.

There must be at least 2 organisations within the chosen industry (1 success and 1 failed). It is recommended that you choose the organisations where you have known people who work at management level to support the primary research to complete section 3. The organisations discussed must be the global organisations.

Section 3: Evidence of support the discussion and findings from Section 2 either through primary or secondary data (Appx 500 words)

Primary data: Analyse the interview with the organisations’ managers to confirm your findings from section 2

Secondary data: Find the interview with the organisations’ managers/CEO/Directors on YouTube/Webinar where they talked about the use of this technology topic, analyse the interview to confirm the findings from Section 2.

Interview transcript or videos of their interview/webinar must be included in the Appendix.

If you are registered with the Disability and Inclusion Services or have a disability Please contact your Module leader to discuss how your reasonable adjustments will be applied to this assignment. 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1: Critically evaluate the role of present and future technologies in the business environment

LO 3: Demonstrate an understanding of the significance of digital and new technologies in an ever-changing global business environment and the challenges these present to managers

Practicalities: Referencing, presenting and submitting your work

Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work.

Confidentiality

You are expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in your assessed work, whatever the format.

For further information and guidance, please see the relevant section in your programme handbook.

 

Academic integrity

Academic integrity means taking responsibility for your own work.

When you submit an assignment, you are making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately).

For further information and guidance, please see the University website: https://www.bnu.ac.uk/current-students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct

 

 

Fail

Fail

Pass

Pass

Pass

Pass

Pass

 

0-34 (F) –

Fail

35-39 E –

Marginal fail

40-49 (D)

 

50-59 (C)

 

60-69 (B)

 

70-79 (A)

 

80-100 (A+)

 

 

Not successful

Below required standard

Satisfactory

Good

Very Good

Excellent

Outstanding

Knowledge and Understanding

(30%)

This should include evidence of:

        Critical understanding the significance and the detail technology of the chosen technological topic

        Understanding the types of businesses use this technological topic and the effectiveness of its use

The work demonstrates a limited and/or substantially inaccurate or no knowledge and critical understanding the significance and the detail technology of the chosen technological topic, the types of businesses use this technological topic and the effectiveness of its use, resulting in poor or no link to techniques with lack of clarity in the writing up.

The work demonstrates insufficient knowledge and critical understanding the significance and the detail technology of the chosen technological topic, the types of businesses use this technological topic and the effectiveness of its use, resulting in poor or limited link to techniques with lack of clarity in the writing up.

The work demonstrates a basic knowledge and critical understanding the significance and the detail technology of the chosen technological topic, the types of businesses use this technological topic and the effectiveness of its use.

The work demonstrates a sound breadth and depth knowledge and critical understanding the significance and the detail technology of the chosen technological topic, the types of businesses use this technological topic and the effectiveness of its use.

The work demonstrates refined knowledge and critical understanding the significance and the detail technology of the chosen technological topic, the types of businesses use this technological topic and the effectiveness of its use.

The work demonstrates highly accomplished knowledge and critical understanding the significance and the detail technology of the chosen technological topic, the types of businesses use this technological topic and the effectiveness of its use.

The work demonstrates exceptional knowledge and critical understanding the significance and the detail technology of the chosen technological topic, the types of businesses use this technological topic and the effectiveness of its use.

Analysis and criticality

(20%)

This should include the evidence of:

        Coherent linkage and logic argument for the analysis of a chosen topic

        Use of course materials and range of independently selected sources

The work demonstrates a limited or no ability to use of course materials and range of independently selected sources to support investigation into the chosen topic, poor coherent linkage and logic argument.

 

The work demonstrates an insufficient ability to use of course materials and range of independently selected sources to support investigation into the chosen topic, limited coherent linkage and logic argument.

 

The work demonstrates a sufficient ability to use of course materials and range of independently selected sources to support investigation into the chosen topic, satisfactory coherent linkage and logic argument.

The work demonstrates a well-developed ability to use of course materials and range of independently selected sources to support investigation into the chosen topic, good coherent linkage and logic argument.

 

The work demonstrates a sophisticated accomplished ability to use of course materials and range of independently selected sources to support investigation into the chosen topic, very good coherent linkage and logic argument.

 

The work demonstrates highly accomplished ability to use of course materials and range of independently selected sources to support investigation into the chosen topic, excellent coherent linkage and logic argument.

 

The work demonstrates exceptionally accomplished ability to use of course materials and range of independently selected sources to support investigation into the chosen topic, exceptional coherent linkage and logic argument.

 

Application, comparation and evaluation

(30%)

        Critical application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices

Work demonstrates a limited or no ability to compare, evaluate and application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices.

Work demonstrates an insufficient ability to compare, evaluate and application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices.

Work demonstrates a sufficient ability to compare, evaluate and application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices.

Work demonstrates an ability to compare, evaluate and application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices in a consistent and informed manner.

Work demonstrates an ability to compare, evaluate and application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices in a capable and effective manner.

Work demonstrates an ability to compare, evaluate and application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices in a highly accomplished manner.

Work demonstrates an ability to compare, evaluate and application of the course content to discuss on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structure and practices in an exceptionally accomplished manner.

Transferable skills (20%)

This should include evidence of:

  • Poster
  • Use of Harvard referencing in text and on the reference list.
  • Literacy, editing and word count.

Little or no attempt at referencing.

No evidence of any attempt to edit into a cohesive document. Poor literacy skills.

Too short/too long assignment.

Major errors noted in the application of the rules of Harvard referencing missing or inaccurate reference list. 

Weak editing into the final report. Major problems with literacy skills. Within 20%-word count.

Parts of work adheres to rules of Harvard referencing missing or inaccurate reference list.

Fair editing into the final report. Consistency problems with literacy skills. Within 15%-word count.

Mostly adheres to rules of Harvard referencing in text and in reference list.

Good editing into the final report. A few issues with literacy skills at times in a few sections. Within 15%-word count.

Very good adherence to rules of Harvard referencing in text and in reference list.

Very good editing into the final report. Limited problems with literacy skills in any section. Within 15%-word count.

Excellent adherence to rules of Harvard referencing in text and in reference list.

Excellent editing into the final report. No problems with literacy skills in any section. Within 10%-word count.

Perfect or almost perfect adherence to rules of Harvard Referencing in text and in reference list.

Outstanding editing into the final report. No problems with literacy skills in any section. Within 10%-word count.

About BM565 Digital Business & New Technologies Assignment

The BM565 Digital Business & New Technologies assignment is designed to help students explore how modern digital tools and innovations are changing the way businesses operate. This task focuses on understanding current trends in digital technology and applying them to real-world business situations.

In this assignment, students are usually asked to look at areas like e-commerce, social media marketing, cloud computing, artificial intelligence (AI), big data, blockchain, and mobile applications. The aim is to show how these technologies can improve customer experience, make operations more efficient, and create new business models.

Students may need to pick a real or imaginary business and develop a digital strategy for it. This includes analysing the current market, identifying digital opportunities, and making clear recommendations for technology use. The work often includes practical examples, business analysis tools, and future-focused thinking.

BM565 helps students build key skills in research, critical thinking, digital planning, and communication. By the end, learners will understand how to apply digital solutions in a smart and creative way that helps businesses grow and adapt in a fast-changing world.


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