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CONSUMER BEHAVIOUR

  • Demonstrate knowledge and understanding of business research to assess information needs and provide organizations with relevant, accurate, reliable, valid, and current information to aid management decision-making.
  • Identify relevant business issues facing within organisations and, demonstrate an awareness and understanding of major research paradigms and methodologies
  • Critically evaluate different business research strategies and approaches.
  • Recognise and articulate the value of ethical procedures, and appropriately incorporate ethical consideration when conducting research in business.
  • Design and develop a research proposal appropriate to a specified business context.

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