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Critically analyse the theory, concepts and models of operations management and demonstrate an understanding of the importance of operations management in global organisations.

Module title

Operations and Information Management

CRN

33320

Level

7

Assessment title

Assignment 1 – 3000 words report

Weighting within module

This assessment is worth 50% of the overall module mark.

How to submit

You should submit your final assessment for grading no later than the deadline via OnlineCampus.

Assessment task details and instructions

Process selection and design are both strategic elements for any organisation as they can contribute directly to the overall efficiency and effectiveness of operations. Organisations make decisions on process selection and design based on the variety in products or services that the system need to handle, the degree of the equipment flexibility and expected volume output. Using the 5 Performance model organisations can benefit in producing higher quality products and services and, operating at low cost.

  1. By taking as an example a product or a service from an industry that you are familiar with, critically discuss the main factors that influence the manufacturing/service process design.
  2. Discuss how implementation of the 5 ‘performance objectives’ – quality, speed, dependability, flexibility and cost - may assist in achieving greater productivity, lower costs and higher quality.

Please follow a report format. Therefore, you should have a title page, contents page, sections and sub sections, page numbers, appendix section etc. Please note if you are uncertain on how to present and structure a report then visit the university library and ask for assistance. Please do use diagrams, illustrations, tables, graphics etc. wherever these are helpful, and remember that these do not count towards your word limit. If you do use these, please do not put them in the appendices if they are part of your discussion. Appendices are the appropriate places to put supporting material, however, remember if the reader is satisfied with the main points of your discussion; the supporting information within the appendices may not even be reviewed.

Please try to use theory explicitly at all stages, but do not spend too much time describing a theory. While you must be explicit about the theories, models, techniques etc. that you use, you can assume that the reader is familiar with them. What the reader requires is evidence of your ability to understand and apply the theory and learn from in order to support the development of your findings and/or ideas.

You must cite all sources on which you have relied, for example textbooks, journal articles, web pages etc. using the Harvard Bibliographic referencing system. If you do not cite all sources, then you may be accused of plagiarism, and that may endanger your success in passing the module. If you are in any doubt about how to reference your work, please obtain guidance from the library and/or your academic librarian(s) for this module.

You will also need to take the following into account when completing your assignment:

• Quality of executive summary (does it give a brief complete summary of your paper for an executive to read?)

• Establishment of relevant theory

• Allocation of credit and sources used (have I included references and citations to the material I have used?)

• Clarity of argument

• Overall report presentation including spelling and grammar

• Adherence to nominated word limit (+/- 10%)

• Word processed (letter size 12, times new roman, 1.5 space), fully referenced (Harvard Referencing System)

Assessed intended learning outcomes

On successful completion of this assessment, you will be able to:

Knowledge and Understanding

1. Critically analyse the theory, concepts and models of operations management and demonstrate an understanding of the importance of operations management in global organisations.

2. Analyse and critically evaluate the ways in which operations are adapted in view of specific market culture and customer requirements, and the role and importance of operational excellence in various aspects of competitive advantage.

3. Justify the value of understanding, measuring, reducing and preventing quality costs and understand the application of basic planning & control techniques.

4. Use the basic tools and techniques to plan and improve all aspects of the operations function and understand the application of the control systems that can be used for operations management in a wide variety of environments.

Practical, Professional or Subject Specific Skills

1. Leads by example - as high levels of self-awareness, emotional and social intelligence, empathy and compassion, and able to identify mental well-being in others. Work collaboratively enabling empowerment and delegation - acts with humility and authenticity, is credible, confident and resilient.

2. Judgement and Challenge - Takes personal accountability aligned to clear values. Demonstrates flexibility and willingness to challenge when making decisions and solving problems - instils confidence demonstrating honesty, integrity, openness, and trust.

3. Courage & Curiosity - is confident and brave, willing to innovate, seeks new ideas and looks for contingencies. Manages complexity and ambiguity, comfortable in uncertainty, and is pragmatic.

4. Valuing Difference - engaging with all, is ethical and demonstrates inclusivity, recognising diversity, championing, and enabling cultural inclusion. Empowers and motivates to inspire and support others.

5. Professional Reflects on own performance, demonstrates professional standards in relation behaviour and ongoing development. Advocates the use of good practice within and outside the organisation.

Transferable Skills and other Attributes

1. Identify and utilise appropriate methods for collecting and analysing data related to operations management issues.

2. Locate, summarise and synthesise a range of information from published literature and electronic sources on operations management.

3. Use and evaluate a variety of tools for improving organisational performance

5. Manage effectively their own time and learning.

6. Improve their research skills, and data analysis and presentation. Manage their time to meet deadlines in both group discussions and in preparation of in-class activities.

Critically analyse the theory, concepts and models of operations management and demonstrate an understanding of the importance of operations management in global organisations.

Module Aims

The overall aim of the module is to allow students to develop an in-depth understanding of the increasingly important field of Operations and Information Management. More specifically, the module aims to provide students with an overview of how to improve different types of operations, and information systems to contribute to a companies’ competitiveness and strategy. It will also provide knowledge of concepts, techniques and models that are used for planning, managing and improving operations and information systems, within organisations in a global context.

Word count/ duration (if applicable)

The maximum word count is 3000 words (+/- 10%). Your word count is from the introduction to conclusion sections. Therefore, it does not include title page, contents page, reference section, appendices etc. If the assignment exceeds these limits; the work in excess of 3000 is not marked.

Assessment Criteria

1. Quality of executive summary [5]

2. Clear and focused introduction to the report [10]

3. Critically discuss the main factors that influence the manufacturing/service process design of a product or a service from an industry that you are familiar with [45]

4. Discuss how implementation of the 5 ‘performance objectives’ – quality, speed, dependability, flexibility and cost - may assist in achieving greater productivity, lower costs and higher quality [25]

5. Provide a brief but reasoned conclusion addressing what you consider to be the key operational findings of the report [10]

6. Evidence of a logical and well-structured and presented report structure with little or no grammatical or spelling. Also, good, frequent and consistent use of at least ten academic references and evinced through the Harvard Bibliographic referencing system [5]


Criterion / Mark range

90-100

80-89

70-79

60-69

50-59

40-49

0-39

Overall level

(indicative – not for grading)

Standard comparable to journal publication

Standard comparable to conference paper publication

Distinctive work for Masters level

Merit work for Masters level

Acceptable for Masters

Below Masters pass standard

Significantly below Masters pass standard

Scope

Outstanding clarity of focus, includes what is important, and excludes irrelevant issues.

Excellent clarity of focus, boundaries set with no significant omissions or unnecessary issues.

Clear focus.  Very good setting of boundaries includes most of what is relevant.

Clear scope and focus, with some omissions or unnecessary issues.

Scope evident and satisfactory but with some omissions and unnecessary issues.

Poorly scoped, with significant omissions and unnecessary issues.

Little or no scope or focus evident. 

Understanding of subject matter

 

Outstanding with critical awareness of relevance of issues. Outstanding expression of ideas.

Excellent with critical awareness of relevance of issues. Excellent expression of ideas.

Very good with critical awareness of relevance of issues. Outstanding expression of ideas.

Good with some awareness of relevance of issues. Ideas are expressed, with some limitation.

Basic with limited awareness of relevance of issues.  Limited expression of ideas.

Poor with little awareness of relevance of issues

Little or no understanding of subject matter is demonstrated.

Literature

 

Comprehensive literature review. Evaluation and synthesis of source material to produce an outstanding contribution.

Excellent independent secondary research. Sources are evaluated and synthesized to produce an excellent contribution.

Very good independent secondary research. Sources are evaluated and synthesized to produce a very good contribution.

Good secondary research to extend taught materials. Evidence of evaluation of sources, with some deficiencies in choice and synthesis.

Limited secondary research to extend taught materials. Limited evaluation of sources, deficiencies in choice and synthesis.

Little or no extension of taught materials.  Poor choice and synthesis of materials.

Poor use of taught materials.  No synthesis.

Critical analysis based on evidence

Standard of critical analysis – showing questioning of sources, understanding of bias, independence of thought

Excellent standard of critical analysis – excellence in questioning of sources, understanding of bias, independence of thought

A very good standard of critical analysis.  Sources are questioned appropriately, and a very good understanding of bias, showing independence of thought

Critical analysis with some questioning of sources, understanding of bias, independence of thought.

Analysis evident but uncritical. Sources are not always questioned, with limited independence of thought.

Little or no analysis.

No valid analysis.

Structure of argument, leading to conclusion

Well structured, compelling and persuasive argument that leads to a valuable contribution to the field of study, paving the way for future work

Argument has excellent structure and persuasiveness, leading to very significant insights and relevant future work.

Well-structured and persuasive argument Insightful conclusion draws together key issues and possible future work.

Structured and fairly convincing argument leads to conclusion that summarises key issues.

Argument has some structure and development towards conclusion with limitations in summary of issues.

Argument is unstructured, no recognizable conclusion.

No evidence of argument or conclusion.

In Year Retrieval Scheme

Your assessment is not eligible for in year retrieval.

Critically analyse the theory, concepts and models of operations management and demonstrate an understanding of the importance of operations management in global organisations.


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