Critically explore the theoretical schools of strategic business and change management, with a particular focus on the role of strategy formation and the strategic planning process.

Module Title: Strategy and Change Management

Module Code: 5884MANSC

Assessment Type:

Coursework

Assessment Number:

2

Study Mode:

Full-time

Weighting:

60%

Submission Date:

10/12/2019

Submission Time:

15:00

3,000 Words Report

Introduction:

Organisations are increasingly aware of the importance of complex, ever-changing external forces that significantly affect them. Managers, therefore, need to widen their perspective away from the internal daily functions and activities of the organisation in order to understand and cope with such factors that impact the long term grow and viability of the organisation. Strategic business management is the decision-making process that links an organisation`s internal functions and capability with the external opportunities and threats it faces. It is a process that involves analysis, planning and action that is ever changing and evolving. 

Completion of this assignment will address the following learning outcomes:

1.

Critically explore the theoretical schools of strategic business and change management, with a particular focus on the role of strategy formation and the strategic planning process.

2.

Evaluate and apply conceptual and practical approaches to strategic business and change management in a range of organisational settings.

3.

Evaluate critically the impact and significance of macro and micro environmental influences on strategic business behaviour and subsequent responses to them, with reference to available tools and techniques

6.

Demonstrate the ability to think critically in relation to a particular problem, situation or strategic decision through real-world scenarios.

Task:

Title: Strategic Direction

You are required to write a 3000 words business report on the strategic direction of an organisation of your choice, commenting on the issues you have identified and making appropriate recommendations.  This is in preparation for an interview with your chosen company for the role of Strategy Officer.  Your choice of organisation should be agreed with your tutor during Tutorial.   In this report, you should cover learning outcomes 1, 2, 3 and 6.