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describe the e-business environment and types of e-business transactions

Unit 4.39   The Internet and E-business

Level 4      15 Credits

Related Qualification

ATHE Level 4 Diploma in Business and Administrative Management (QCF)

Scenario

Some of your friends have developed a small business producing customised wristbands for events and charities.  They are planning to expand the product range and customer base and wish to move into e-business but have little experience in this area. Knowing that your qualification includes a unit on the Internet and E-business and other important information about administration and business management, they have asked for your assistance. You have been asked to produce an easy to use reference guide with a glossary, which has the following sections;

  • The scope of e-business
  • Internet technologies
  • E-business models
  • Website design

Task 1

Section 1 The Scope of E-business

In the first section of your report, using examples you should:

  • describe the e-business environment and types of e-business transactions
  • explain the benefits and barriers to businesses of having an online presence
  • assess the security and legal issues for a business operating online
  • explain e-communication capabilities available and how they can be used.

(AC 1.1, 1.2, 1.3, 1.4)

Section 2 Internet Technologies

In the second section of the reference guide you need to:

  • explain the internet technologies and their importance in the success of e-business
  • explain the main features of HTML
  • analyse the functions of client servers and browsers and the role of search engines
  • evaluate the use of intranets and extranets in communication.

(AC 2.1, 2.2, 2.3, 2.4)

Section 3 E-business models

In the final section of the guide using examples of existing e-businesses you must:

  • illustrate and describe the different e-business models that could be used to generate revenue for a business
  • evaluate each model’s capacity for revenue generation
  • conclude this section with an assessment of the potential impact of e-commerce on organisations in future

(AC 3.1, 3.2, 3.3)

Task 2

Your friends have found the reference guide very helpful.  A business development day is now planned to finalise decisions on business plans. You have been asked to provide a presentation, accompanied by a hand-out and using examples which:

  • explain the key features of good website design
  • evaluate the impact of a well-designed website to an e-business

(AC 4.1, 4.2)


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