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Develop a unique health promotion artefact that is suitable to be used in a UK based health or wellbeing campaign. The artefact should promote a clear health message.


MOD005915 Promoting Health and Wellbeing


Practical Project

Assessment code:


Academic Year:




Module Title:

Promoting Health and Wellbeing

Module Code:




Module Leader:




Word Limit:

1000 words plus artifact

This excludes bibliography and other items listed in rule 6.75 of the Academic Regulations: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Assessed Learning



Submission Deadline

Please refer to the deadline on the VLE


  • This assignment must be completed individually and comprises an artifact and a written justification/briefing note
  • You must use the Harvard referencing system.
  • Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work (regulation 6.74).
  • Assignment submissions are to be made anonymously. Do not write your name anywhere on your work.
  • Write your student ID number at the top of every page.
  • Where the assignment comprises more than one task, all tasks must be submitted in a single document.
  • You must number all pages.

SUBMITTING YOUR ASSIGNMENT: MOD005915 Promoting Health and Wellbeing

In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline 

will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%.

Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.

Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Director of Studies Team. Please contact [email protected]. A request must normally be received and agreed by the Director of Studies Team in writing at least 24 hours prior to the deadline. See rules 6.64-6.73: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working days after the submission date of this work. Please contact the Director of Studies Team - [email protected]. See rules 6.112 – 6.141: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf



The World Health Organisation (2016) states that

‘Health promotion enables people to increase control over their own health. It covers a wide range of social and environmental interventions that are designed to benefit and protect individual people’s health and quality of life by addressing and preventing the root causes of ill health, not just focusing on treatment and cure’.

All health and social care professionals can play an important role in promoting the health and wellbeing of individuals, families and communities within the United Kingdom and abroad. Health promotion activities are varied and can take many forms.

World Health Organisation, (2016) What is health promotion? [online] Available at: https://www.who.int/features/qa/health-promotion/en/ [Date accessed 1st Aug. 2019]. MOD005915 Promoting Health and Wellbeing

Task 1 (50 marks)

Select ONE health promotion topic from the following list:

Human papilloma virus, pre exposure prophylaxis (PrEP), breastfeeding or healthy eating for older people.

Develop a unique health promotion artefact that is suitable to be used in a UK based health or wellbeing campaign. The artefact should promote a clear health message.

Task 2 (50 marks)

Complete the Campaign Proposal form providing a written justification for the choices made in the design of your artefact. You should be able to justify your choices in terms of establishing a need for the artefact, the aims and objectives of the artefact, the target audience, type of artefact, health promotion theory used in designing the artefact and potential success of the artefact in meeting need (see attached marking rubric).

(* An artefact is a tool or object made to promote health for example poster, leaflet, game, video, podcast, webpage etc please note it must be possible to submit this electronically. If you are not sure about suitability of the format visit the Learning Resource Centre)

Assessment criteria

  • Knowledge and understanding of health promotion and strategies to maintain or enhance health and wellbeing.
  • Ability to produce a health promotion artefact that is relevant to a public health issue, target population and setting.
  • Ability to reflect on the process of developing a health promotion artefact providing justification for choices made


In designing the artefact you should consider the following:

  • The choice of target population; the relevance of the health issue to the target population, the health and wellbeing needs of that population.
  • Clear aims and objectives: what the artefact will achieve for the improved health and wellbeing of the target population.
  • The suitability of the format (for example a poster, leaflet, game, podcast, website, etc.) for the target population.
  • The setting where the artefact would be available (hospital, community, school for example).
  • Health Promotion theory relevant to the design of the artefact for example Ottawa Charter 5 approaches, Beattie or Tannahill’s model of health promotion; behaviour change models (nudge theory); empowerment, prevention or educational approaches.
  • Overall presentation (for example appearance, proof reading, clear and logical structure, legible, concise).
  • Recognition of the strengths and limitations of the artefact in terms of meeting the overall aims and objectives.
  • The use of quality UK sources of research relevant to the health issue.
  • Appropriate citations and references should be attached to the artefact.
  • Select ONE health promotion topic from the following list Human papilloma virus, pre exposure prophylaxis (PrEP), breastfeeding or healthy eating for older people.

MOD005915 Promoting Health and Wellbeing

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