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Discuss the revenue sources and cost structures, the importance of ancillary (non-flying) revenues, and the general level of annual profitability and identify key performance drivers for one major full service network carriers (FSNCs) over the period 2010-2015.

Airline Operations - Discuss the revenue sources and cost structures, the importance of ancillary (non-flying) revenues, and the general level of annual profitability and identify key performance drivers for one major full service network carriers (FSNCs) over the period 2010-2015.

Objectives

The objectives of this assignment are that you will be able to:

 Identify and clearly communicate the revenue sources and cost structures of one major full service network carriers (FSNCs) – choose either Cathay Pacific Group or Singapore Airlines Group for the period 2014 to 2017 (three financial years)

 Assess and report on the growing importance of ancillary revenues (non-flying) for either the Cathay Pacific Group or Singapore Airlines Group for the period 2014 to 2017

 Assess the annual profitability of either the Cathay Pacific Group or the Singapore Airlines Group for the period 2014 to 2017

 Identify and explain the key financial performance drivers of either the Cathay Pacific Group or the Singapore Airlines Group over the period 2014 to 2017 Task scope

 Analyse and describe the revenue and cost structures (by the reported cost categories) of either the Cathay Pacific Group or the Singapore Airlines Group over the period 2014 to 2017 (three financial years)

 Analyse and discuss the annual trends as well as the and importance of non-flying (ancillary) revenues for either the Cathay Pacific Group or the Singapore Airlines Group over the period 2014 to 2017

 Identify the key factors that have affected the revenue sources and costs for either the Cathay Pacific Group or the Singapore Airlines Group over the period 2010 to 2015

 Analyse and discuss the annual profitability trends of either the Cathay Pacific Group or the Singapore Airlines Group over the period 2010 to 2015

 Identify and explain the key financial performance drivers of either the Cathay Pacific Group or the Singapore Airlines Group from 2010 to 2015

Assessment Criteria

The assessment criteria are listed in the cover sheet/assessment form below. To provide a comprehensive answer to the assessment brief, you will need to achieve the following, as a minimum:

 Display a comprehensive understanding of the topic

 Analyse and report on the annual cost structures (by reported cost categories), revenue sources and profitability (profit/losses) of either the Cathay Pacific Group or the Singapore Airlines Group for the period 2014 to 2017 (three financial years)

 Analyse and report on the current financial position of either the Cathay Pacific Group or the Singapore Airlines Group

 Demonstrate an understanding of either the Cathay Pacific Group or the Singapore Airlines Group key financial performance drivers for the period 2014 to 2017

 Demonstrate critical analysis of the pertinent literature and extant research

 Must include an abstract summarising the paper (maximum 150 words)

 Present information in a logical, systematic and integrated manner


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