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Does customer satisfaction always lead to customer loyalty in travel and hospitality markets?

This paper revolves around the core theme of customer satisfaction in which you are supposed to compare and contrast the statement that customer satisfaction always leads to customer loyalty in travel and hospitality markets. Moreover, you have to motivate the readers to support your logic by providing solid supporting details and facts.

Instructions 

Question: Does customer satisfaction always lead to customer loyalty in travel and hospitality markets?

Compare and contrast the research findings of the original research articles; CONVINCE readers to adopt your particular point of view and arguments, which must be supported by sound logic and reasoning with solid evidence that synthesised from the research findings of the original research articles you used;

SYNTHESISE the literature and structure the paragraphs around your arguments (instead of structuring your paragraphs
source-by-source or article-by-article); PROPOSE original and relevant recommendations, based on the main points and highlights from the body paragraphs, for marketing managers to take on particular actions in the Conclusions. The weighting of your recommendations should make up around 20% of the essay. 


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