Drawing on the theories and materials introduced to you in the module, critically discuss how information and digital technologies have transformed organisations operations, communication, and engagement with existing and potential customers

Drawing on the theories and materials introduced to you in the module, critically discuss how information and digital technologies have transformed organisations operations, communication, and engagement with existing and potential customers. You should
employ no more than 3 theories in your discussion. In your essay, discuss how future changes in
information technologies might change these practices in the future. Please support your essay with
relevant examples and substantiate your discussion with appropriate references.

Suggested theories include (employ no more than 3 theories):
- Market segmentation, targeting and positioning (marketing mix)
- Market segmentation, targeting and positioning (marketing mix)
- Pricing strategy (Economy pricing, market penetration, skimming strategy)
- New product development and innovation (product life cycle, product innovation, line extension etc.)
- Brand strategy (Brand image, co-branding brand identity and brand equity)

The assignment has 3000 words limit +/-10%. All assignments MUST ensure that all references and citations are correctly included, applying the
Harvard Reference System of citation