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Consider the effects of e-commerce and e-tailing on shopping centres, covering management, valuation, legal and any other relevant aspects.

Assignment Brief

Consider the Effects of E-commerce and E-tailing on Shopping Centres, Covering Management, Valuation, Legal and Any Other Relevant Aspects

What This Assignment Is Asking You To Do 

This assignment is designed to help you understand and analyse how e-commerce (online buying and selling) and e-tailing (online retail stores) are affecting physical shopping centres (like malls or retail parks).

You are expected to:

1. Explain What E-commerce and E-tailing Are

  • Start by clearly defining e-commerce and e-tailing.

  • Give examples like Amazon, eBay, or ASOS.

  • Explain how these online platforms are changing the way people shop.

2. Explore the Impact on Shopping Centres

You must look at how online shopping is affecting physical shopping centres in different ways:

a. Management

  • How do shopping centre managers deal with fewer people visiting stores?

  • Are they changing their strategies (e.g. adding entertainment, food courts, or digital marketing)?

  • What challenges do they face in keeping tenants and attracting visitors?

b. Valuation

  • Has the value of shopping centres gone down because of lower foot traffic and store closures?

  • How are these centres being revalued by property professionals?

  • What are investors and landlords doing in response?

c. Legal Aspects

  • Are there new legal challenges due to online shopping (like leases, rent reviews, or contract terms)?

  • How are tenancy agreements and landlord responsibilities changing?

d. Other Relevant Factors

  • You can also include:

    • Environmental impacts (e.g. more delivery vans vs fewer shoppers driving).

    • Social effects (e.g. loss of community space).

    • Technology changes in stores (e.g. self-checkout, click & collect).

    • The rise of omnichannel retail (mixing online and offline shopping).

3. Use Real Examples and Evidence

  • Use examples of real shopping centres that have been affected.

  • Refer to articles, reports, or academic sources to support your points.

4. Provide Critical Analysis

  • Don’t just describe the effects, analyse them.

  • Ask yourself:

    • Why is this change happening?

    • Is it good or bad for the industry?

    • What might happen in the future?

    • How should shopping centres respond?

5. Present Your Work Clearly

  • Use headings and subheadings to organise your report or essay.

  • Follow academic writing style and use the correct referencing format 

  • Your writing should be clear, focused, and based on facts.

Sample Answer

The Effects of E-commerce and E-tailing on Shopping Centres – Considering Management, Valuation, Legal, and Other Aspects

Introduction

In recent years, the growth of e-commerce (buying and selling goods online) and e-tailing (retailers selling through the internet) has changed how people shop. Many customers now prefer shopping from home using their phones or laptops, rather than visiting physical shopping centres. This shift has affected the management, value, legal responsibilities, and overall success of traditional shopping centres.

In this assignment, I will explain how e-commerce and e-tailing are impacting shopping centres in the UK and around the world. I will also explore what shopping centre managers, owners, and tenants can do to deal with these changes.

1. E-commerce and E-tailing Explained

E-commerce is when goods and services are bought and sold online. E-tailing is a part of e-commerce that focuses specifically on online retail, like fashion, electronics and groceries.

Popular examples include:

  • Amazon, which sells almost everything.

  • ASOS, which focuses on clothing.

  • Tesco Online, which delivers groceries to people’s homes.

These platforms allow people to shop without leaving their homes, offering convenience, better prices, and wider product choices.

2. Impact on Shopping Centre Management

Shopping centres now face many new challenges because fewer people are visiting in person. This has changed how they are managed:

a. Falling Footfall

  • More people shopping online means fewer people go to shopping centres.

  • As a result, some shops close, and vacancy rates rise.

b. Changing Tenant Mix

  • Managers now try to bring in non-retail tenants, such as gyms, cinemas, or food courts, to attract visitors.

  • There`s more focus on offering experiences rather than just shopping.

c. Digital Marketing

  • Shopping centres are investing more in social media and online promotions.

  • Some now have apps or websites that promote offers and events.

d. Click & Collect

  • Many stores offer “click & collect” services, where customers buy online and pick up in-store.

  • Centres must provide parking space and signage to support this.

Continued...

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