ENT11407/ENT11507 Managing Innovation: Innovation Report

ENT11407/ENT11507 Managing Innovation: Innovation Report

Report Task

You are required to undertake research on two innovative organisations in the same sector (for example, BMW and Toyota) who have headquarters in different countries. You will write a 4,000 word report on the management of innovation in those organisations that must include the following sections:

1. An introduction to the two organisations and some of their main innovative end results.
2. Map and critique the innovation space of the two organisations setting out existing practice (i.e. outputs/outcomes).
3. Critically discuss the innovation strategy and management process employed in the organisations using Tidd and Bessant’s 4 step model (search, select, implement and capture).
4. Identify recommendations to improve the innovation management of the two organisations.
   1. Provide a short conclusion to your innovation report assignment.