Evaluate what makes a strong brand? Reflect on and discuss what are the future brand imperatives to ensure a brands long-term success?

3 Mini Essays

Each question will be marked out of 100%
Word count - maximum of 500 words per question / total 1500 words

• 500-word count per question (10% + / - allowed)
• Review the rubric marking scheme to instil structure & approach
• 10 – 20 references per essay

Questions:

1. Evaluate what makes a strong brand? Reflect on and discuss what are the future brand imperatives to ensure a brands long-term success?

 2. Social influence and social cognition are two of three main areas included in the field of social psychology. The third major area has to do with social interactions with others. Construct a social interaction framework applying theories with examples?

 3. Evaluate the impact of strategic imperatives, Globalisation, Innovation and Sustainability on the strategic decision-making?

Alternative Assessment

• Essay Structural Response for Best Practice

–     Introduction: Define the topic of the question

• Provide definition(s) / schools of thought / opportunity to reference (s)

–     Discuss: Process (s) / models / theories associated with the topic

• Mention Best Practices used within the current topic area

–     Explore: Critical Review of academic authors, theorists connected to the topic.

• Opportunity to balance the discussion

–     Provide examples, demonstrating your knowledge of practice

–     Conclusion: Justifications for your position

• Reflection upon your thoughts

–     Each of the above may be an opportunity to reference (s)