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Identification of the organisation’s challenges through the research and preparation of a detailed PESTEL analysis and discussion of the key findings

Element 010 Marketing Report

Students should select and base their report on an organisation that is currently experiencing a business challenge. It is recommended that all analysis is based on one geographical market e.g. the UK. A 3,000 word report should be written on the challenges that this organisation is facing and how this can be addressed through the creation of a SMART objective and an integrated marketing mix. Students should make reference to appropriate supporting theory and data throughout the report and should use in-text Harvard referencing and a Bibliography. You should not exceed 10% above the allocated word count.

  1. Identification of the organisation’s challenges through the research and preparation of a detailed PESTEL analysis and discussion of the key findings (marks will be given for the demonstration of higher level skills or extended appropriate variations of PESTEL).
  2. Identification of the organisation’s challenges through the research and preparation of a detailed SWOT analysis and discussion of the key findings (marks will be given for the demonstration of higher level skills).
  3. Creation of a SMART marketing objective to address identified challenges and justification for the objective.
  4. Outline of recommended marketing mix with justification for choices
  5. Use of supporting theory and data (relevant citations in-text, audit references, correct use of Harvard Referencing for in-text references and bibliography).

Structure Here is a suggested structure for your report:

• Title Page including your Student ID Number, word count, and the name of the organisation

• Contents Page

• Introduction including brief background to the company

• PESTEL analysis and discussion

• SWOT analysis and discussion

• SMART objective and rationale

• Marketing mix outline and rationale

• Appendix (Bibliography, PESTEL)


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