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• Identify and analyse the different characteristics of each market using various models

In this paper, you are required to write a report carrying the core theme of global marketing research encompassing its models and concepts, development and deployment, specific sources, recommendations, etc. In addition to this, explain and evaluate the features of markets by using various models and focus on its essential elements stated below.

Instructions 

Learning Outcomes Assessed: 
LO1: Evaluate a range of models and concepts for developing and deploying an effective global marketing strategy

LO2: Critically appraise alternative courses of action in the development and deployment of global marketing strategy

LO3: Evaluate data and information from a range of specific sources related to global marketing research
LO4: Justify credible recommendations for global marketing problems

Assessment Brief
Your assessment is to write a 5000 word formal report (see suggested headings below) analysing two prospective global markets in which to launch a product/ service and to recommend a Global Marketing Strategy on how you plan to enter and be successful in one of these chosen markets.

In assessing which market to launch your proposed product/service you will need to:
• Identify and analyse the different characteristics of each market using various models
• Evaluate data and information from a range of specific sources related to each market
• Choose one of these markets to launch your product/service and give reasons to justify this decision

Based on above:
• Suggest and critically appraise the different alternative Global Marketing Strategies that could be used to launch your product/service and be successful in your selected market 
• And finally recommend a Suitable Global Marketing Strategy to launch and be successful in your selected market 


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