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Implementing Strategy & Change

Implementing Strategy & Change


Level 6

Module aims


The module aims to look at the way strategy and change is implemented in a variety of organisations and contexts. As organisations develop they change to meet the needs of their altered environment. Organisations make strategic choices the choices they make will affect the direction the organisation will take. This module helps students to gain an understanding of the strategic decisions that organisations make and their implications.



Module Learning Outcomes


  1. Evaluate the key competitive strategies and strategic options/methods open to organisations using a range of strategic choice frameworks and based on effective analysis make proposals for preferred options.
  2. Analyse the factors that are required for an organisation to achieve effective strategic implementation, considering the risks and challenges.
  3. Compare and critically challenge the paradigms taught within the sphere of strategic
  4. Management using traditional and current strategic articles / texts / concepts.





General guidance to students on content and approach


The word limit is 2,000 words (plus or minus ten percent), including any appendix but excluding your table of references.  You should indicate the number of words in your assignment on the cover.   NOTE: The ability to communicate a cogent and coherent argument in a limited number of words is an academic skill required of students at level 6. Therefore anything you write beyond 2200 words will not be read.



Late submission of course work will be dealt with under standard University regulations, which are available through the student portal.


Please ensure all sources and frameworks are referenced within your assignment. APE module will help you answer this question.








Assignment Question: 

Summarise the Global-Local dilemma (30%). Organisations that seek to operate internationally have a range of entry strategies available.  Evaluate the potential risks and rewards associated with each type of entry strategy (70%).



Indicate Content.


  • Defines the Global-Local Dilemma


  • Introduces a range of external and market factors into the debate,


  • Look at global drivers and local needs and advantages. Examples would be good.


  • Pro`s and Con`s of different market entry strategies evaluated in relation to strategy and context. Examples would be good.

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