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Individual video presentation. The task is to formulate a strategy for a small company (start-up). The presentation should reflect the main strategic direction of the firm and suggest a plan for its implementation.

In this task you have to make a presentation that would reflect the strategic direction of a firm and also suggest some plans for its implementation. Develop a startup plan.

Individual video presentation. The task is to formulate a strategy for a small company (start-up). The presentation should reflect the main strategic direction of the firm and suggest a plan for its implementation.

Detailed Description of Assessment

Individual video presentations not to exceed 20 minutes. It is strongly recommended to start preparations for your presentation as soon as it possible. Your task is to develop a strategic direction for your start-up. You are free to choose the industry your start-up is going to enter and the nature of your product/service. The successful presentation should reflect the following:

  • · Clearly formulated strategic goals, vision and mission of a company
  • · Articulated and justified source(s) of competitive advantage of a company
  • · Understanding of environmental impacts
  • · Identified issues and challenges
  • · Brief implementation plan

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