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LO1: Appreciate the distinction between Human Resource Management and Personnel Management by analysing personnel and HRM models will be met using task A

Assignment Brief


BA Business



Module Title:

Human Resource Management

Module Leader:


Assignment titles:

1. Individual Assignment

Assignment number:



Individual Assignment:  100 %

Date given out:


Submission date:


Eligible for late submission (3 working days, with penalty)?


Method of submission:


Online only


Online and paper copy

Special instructions for submission (if any):


Date for results and feedback:


Employability skills assessed:

C1: Reading, selecting, analysing and synthesising information from a range of sources

C2: Producing different types of document

C3: Participating in discussions

IT1: Preparing information

N3: Presenting your findings

S1: Plan personal work schedules

WWO2: Working towards identified targets

Learning outcomes assessed:

LO1: Appreciate the distinction between Human Resource Management and Personnel Management by analysing personnel and HRM models will be met using task A.

LO2: Examine the concepts of strategic HRM and contrast with those of strategic management will be met using task B.

LO3: Understand and evaluate the concept of an organisations` Model of Employment, and the organisational levers available to manage human resources in such a way as to contribute to sustainable competitive advantage will be met using task C.

LO4: Understand the impact of regional and national culture on the practice of HRM will be met using task D.

LO5: Understand the significance of culture to organisational behaviour and HRM practice in general and apply the practices needed to carry out HRM in trans-national/international/international-subsidiary organisations will be met using task E.

LO6: Evaluate where and when international HRM changes local business systems will be met using task F.



TASK DESCRIPTION – (Individual Assignment 100 %)


Select one multinational company based in the UK or USA which has presence in an Asian/ African country (it can be a firm from any industry) and using that as a case study critically analyse and examine the areas given below and back the work using other relevant corporate examples of firms.

A) Examine how value was created by the firm by using HR strategies.  Use of concepts of strategic HRM should be evident. (350 words)

B) Analyse the impact of regional and national culture on the practice of HRM in the chosen country. (350 words)

C) Use appropriate organisation’s model of employment and state the organisational levers used by the firm to create value. (350 words)

D) Using Storey’s 27 points of difference between HRM and Personnel Management as a benchmark, state what is being practised by the firm in the Asian / African Country- HRM policies or Personnel Management or both?  (350 words)

E) When it comes to hiring and firing do you consider the importance and significance of local culture and HRM practice needs to be undertaken in general and the practices need to carry out HRM in transnational/international-subsidiary. (350 words)

F) Examine the differences in terms of employment laws when international HRM changes local business systems. (350 words)

G) Based on the discussion and debate what suggestions / recommendations would you make to employers regarding HRM practices to ensure that the organisational performance is high? (300 words)

See below for the full explanation of the marking criteria

The Topic/title

  1. Feel free to discuss possibilities with your lecturer. It’s usually best to research a company and study the one that offers most information about internal HRM policies and management practices.
  2. Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
  3. Recommendations could relate to the future, or to what others could learn from this situation.

  Basic Format:

  • A title page, a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system.
  • Any areas of doubt need to be raised with your lecturer


The tasks A to F addresses all the learning outcomes.


A maximum of 3000 words not including contents, appendices or list of references. 

  1. Introduction -300 words
  2. Task A meets L01-350 words
  3. Task B meets L02-350 words
  4. Task C meets LO3-350 words
  5. Task D meets L04-350 words
  6. Task E meets L05-350 words
  7. Task F meets L06-350 words
  8. Task G- Suggestions/ Recommendations-300 words
  9. Conclusion- 300 words


Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Document format: Report
  4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
  5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.


 marking criteria and Student FEEDBACK

This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers use a similar format to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.

Common Assessment Criteria Applied

Marks available



1. Research-informed Literature

Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.



Providing evidence of the appropriate reading/ references for  that form the basis of the insights in your essay.




2. Knowledge and Understanding of Subject

Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.



Demonstrating familiarity with the selected concepts/ models used in your presentation.




3. Analysis

Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence



Demonstrating conceptual insights into the potential values of the selected academic concepts/ models.




4. Practical Application and Deployment

Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.



Applying your conceptual insights to successfully address the situations faced by your chosen organisation. Making recommendations for future plans and strategies.




5. Skills for Professional Practice

Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.



Quality of the presentation.

Potential effectiveness in terms of getting your messages across to your intended audience.



  1. TOTAL




Assignment Mark (Assessment marks are subject to ratification at the UoS Assessment Board.  These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )

72 Hour Late Submission Penalties (tick if appropriate)



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