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LO1: Evaluate a range of models and concepts for developing and deploying an effective global marketing strategy

Learning Outcomes Assessed: 
LO1: Evaluate a range of models and concepts for developing and deploying an effective global marketing strategy

LO2: Critically appraise alternative courses of action in the development and deployment of global marketing strategy

LO3: Evaluate data and information from a range of specific sources related to global marketing research
LO4: Justify credible recommendations for global marketing problems

Assessment Brief
Your assessment is to write a 5000 word formal report (see suggested headings below) analysing two prospective global markets in which to launch a product/ service and to recommend a Global Marketing Strategy on how you plan to enter and be successful in one of these chosen markets.

In assessing which market to launch your proposed product/service you will need to:
• Identify and analyse the different characteristics of each market using various models
• Evaluate data and information from a range of specific sources related to each market
• Choose one of these markets to launch your product/service and give reasons to justify this decision

Based on above:
• Suggest and critically appraise the different alternative Global Marketing Strategies that could be used to launch your product/service and be successful in your selected market 
• And finally recommend a Suitable Global Marketing Strategy to launch and be successful in your selected market 


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