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LO1: Improve abilities of strategic problem identification, analysis and solution.



Individual Reflective Report

Assessment code:


Academic Year:




Module Title:

Business Strategy

Module Code:




Module Leader:

Benjamin Taiwo



Word Limit:

3,000 words – excluding bibliography and any other attachments such as appendices

Assessed Learning Outcomes

LO1: Improve abilities of strategic problem identification, analysis and solution.

LO2: Integrate business capabilities and functions in an analytical manner.

LO3: Improve oral and written presentation abilities.

LO5: Demonstrate an understanding of key strategic management concepts, models and literature and apply knowledge of strategic decision making in a variety of `real world`


Submission Deadline:

Wednesday 05 May 2021 at 14:00


  • This is an individually submitted Business Strategy Reflective Report.
    • Completing the Business Strategy Game (BSG) is a pre-requisite for undertaking the Business Strategy Reflective Report.
    • The Assessment is an individual reflective strategy report that assesses the progression and outcome of the Business Strategy Game.


  • This assignment is an individual activity, which must be submitted through Turnitin.
  • Complete the ARU Assignment Cover Sheet and obtain a Turnitin Assignment receipt.
    • Work uploaded on Turnitin after the stated date and time will not receive a mark unless an extension has been approved in advance of the deadline.
    • Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Adviser. These must normally be received and agreed by Student Adviser in writing at least twenty four hours prior to the deadline.
    • Any attachments must be marked with your SID number(s) and attached to your assignment before submission.
    • Please refer to the Academic Regulations, or the Student Handbook for full details.

The Assessment

Produce an individual 3,000 word Reflective Business Strategy Report (RBSR) in which you:

  • Identify and evaluate the group decisions made in playing the Business Strategy Simulation Game
  • Evaluate both the ‘how’ and ‘why’ of the decision-making process.
  • The RBSR is not simply a diary, nor a description of events
  • Use Harvard referencing
  • Include an appendix and bibliography
  • Submission of the Reflective Business Strategy Report assignment must be submitted via Turnitin.

The Tasks

1. Identify and evaluate the major strategic decisions made during the BSG simulation. 30 marks

2. With reference to relevant management models and concepts, evaluate the impact of a range of factors in the business environments which you considered in the decisions taken in developing a competitive strategy. 30 marks

3. Critically analyse the impact of emerging technologies on the future competitiveness of the business and make useful recommendations to future managers of the organisation. 40 marks

Total 100 marks

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