LO1 Understand the concepts of marketing in a services industry context

LO1 Understand the concepts of marketing in a services industry context

1.1 discuss concepts of marketing for a relevant services industry

1.2 assess the impact of the marketing environment on the industry

1.3 evaluate the relevance of consumer markets in the industry

1.4 discuss the rationale for developing different market segments

LO2 Understand the role of the marketing mix

2.1  assess the importance of components of the marketing mix to the industry

2.2  analyse pricing strategies and policies ir relation to the industry

LO3 Be able to use the promotional mix

3.1  evaluate the role of the promotional mix

3.2  plan an advertising campaign for a services industry operation

3.3  analyse the role that sales promotion and public relations play in promotional efforts

LO4 Understand the marketing cycle in a services industry environment

4.1  discuss the relevance of market research to services industry operations

4.2  undertake market research for an appropriate product or service

4.3  analyse the suitability of different media for marketing an appropriate product or service

4.4 evaluate the implementation of the marketing plan for an appropriate product or service