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LO1:Understand the concepts of marketing in a services industry context.

Unit 8: Marketing in Hospitality

Assignment 1 Title

An analytical report on the Marketing Environment of a hospitality company.

 

LO1:Understand the concepts of marketing in a services industry context.

 

LO2:Understand the role of the marketing mix

LO1 Understand the concepts of marketing in a services industry context

1.1 Discuss concepts of marketing for a relevant services industry

1.2 Assess the impact of the marketing environment on the industry

1.3 Evaluate the relevance of consumer markets in the industry

1.4 Discuss the rationale for developing different market segments

2.1Assess the importance of components of the marketing mix to the industry.

2.2Analyze pricing strategies and policies in relation to the industry

Scenario      

Assume you are the Marketing Consultant appointed by your chosen hospitality company to prepare a strategic marketing report and critically review the overall marketing practices for the Board of Directors of the company.

 

Task 1

1.1  Discuss concepts of marketing for a relevant services industry (LO1)

 

1.2  Assess the impact of the marketing environment on the industry (LO1)

 

1.3  Evaluate the relevance of consumer markets in the industry (LO1)

 

1.4 Discuss the rationale for developing different market segments (LO1)

 

Task 2

2.1  Assess the importance of components of the marketing mix to the industry (LO2)

 

2.2 Analyze pricing strategies and policies in relation to the industry (LO2)


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