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LO3: Be able to use the promotional mix.

Unit 8:MARKETING IN HOSPITALITY

Assignment 2 Title

An analytical report on the marketing environment of a hospitality company.

 

LO3: Be able to use the promotional mix.

 

LO4:Understand the marketing cycle in a services

industry environment.

LO3Be able to use the promotional mix.

3.1  Evaluate the role of the promotional mix

3.2Plan an advertising campaign for a services industry operation

3.3Analyse the role that sales promotion and public relations play in promotional efforts

4.1Discuss the relevance of market research to services

industry operations

4.2Undertake market research for an appropriate product or

service

4.3Analyse the suitability of different media for marketing

an appropriate product or service

4.4Evaluate the implementation of the marketing plan for an appropriate product or service

Scenario

Assume you are the Marketing Consultant appointed by your chosen hospitality company to prepare a marketing report on the overall review of the marketing practices for the Board of Directors of the company.

 

 

Task 3

1.1  Evaluate the role of the promotional mix (LO 3)

 

1.2  Plan and advertising campaign for a service industry operation (LO 3)

 

1.3  Analyse the role that sales promotion and public relations play in promotional efforts(LO 3)

 

Task 4

4.1 Discuss the relevance of market research to services industry operations (LO 4)

 

4.2 Undertake market research for an appropriate product or service(LO 4)

 

4.3 Analyse the suitability of different media for marketing an appropriate product or service(LO 4)

 

4.4 Evaluate the implementation of the marketing plan for an appropriate product or service(LO 4)


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