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LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.

Unit 32: Business Strategy

Unit Level: 5

Strategic Management Plan

Introduction:

The aim of this unit is to develop students’ awareness of the different kinds of strategy which could be used in an operational, tactical or strategic role for an organisation. This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts which could significantly support an organisation’s strategic choice and direction. On successful completion of this unit students will have developed sufficient knowledge and understanding of strategy to make a positive, efficient and effective contribution to the development of business plans and operational direction. This could be in the role of a junior manager responsible for having a specific input into an organisation’s decision-making and planning.

Learning Outcomes:

LO1 Analyse the impact and influence which the macro environment has on an organisation.

LO2 Assess an organisation’s internal environment and capabilities.

LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.

LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.

Scenario:

You have been recruited as a Corporate Strategy Manager by a well-known large global organisation (You must choose one of the following organisations, Next Plc., Apple Inc. Jaguar and Land Rover automotive Plc.). You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools.

Part A:

LO1 Analyse the impact and influence which the macro environment has on an organisation.

LO2Assess an organisation’s internal environment and capabilities.

Part B:

LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.

LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.


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