MKTG60259 Marketing Metrics

Task 1.:  

Discuss how marketing metrics can make a significant contribution both to the development of marketing strategy and also to the effective implementation of marketing initiatives. In doing so, critically evaluate the range of marketing metrics available and also reflect on how such metrics can be integrated to produce a metrics that will underpin the marketing plan to reflect the interlinked nature of marketing initiative performance. Where necessary use screen shots of metrics calculators to illustrate your argument.

Task 2.: 

The next section contains several shorter questions with marks allocated to each question (totalling 60 marks). You will need to use metrics modelling tools to calculate solutions to the following marketing metrics calculations and discuss the issues raised by the solutions you arrive at. Illustrate your answers using screen shots of the metrics calculators.