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MRK108 - Introduction to Marketing

MRK108 - Introduction to Marketing

Subject Description 


This course introduces students to the fundamental marketing concepts used by profit oriented business organizations to satisfy final consumers.  Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants to meet the demands of the market place. 

Learning Outcomes 
Upon successful completion of this subject the student will be able to:

1. Outline the stages in the marketing research process.
2. Identify the ways in which marketing research findings are used to generate insight for making business decisions.
3. Describe how an organization defines and chooses target markets.
4. Prepare marketing strategies that acknowledge internal and external business environments and customer behaviour.
5. Explain the effects of marketing decisions on the strategic direction of a business.
Essential Employability Skills 
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

 



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