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One of the growth strategies a small business might consider is becoming a franchisor. Critically assess the advantages and disadvantages of franchising as a growth strategy

In this paper, you are required to write an essay on the topic of franchising as a growth strategy that is considered as one of the growth strategies. You have to critically evaluate the pros and cons along with highlighting the two problems that arrives between a franchisor and a franchisee. Moreover, you have to focus on the following points in detail:

  • Describe the strategies that could be implemented to resolve the tensions
  • Define the complete structure of an essay with relevant references

 Instructions 

Please write an essay with the following title:-

One of the growth strategies a small business might consider is becoming a franchisor. Critically assess the advantages and disadvantages of franchising as a growth strategy and outline two tensions that might arise between a franchisor and a franchisee and what strategies could be used to resolve these tensions?

The answers to Question 2 should be written as an essay with a length of 2000 words. Please remember that when writing an essay you should include an introduction and conclusion and use paragraphs, rather than headings, as the way to divide up your work. Please also use relevant examples when writing your essay which can be from material that we have covered on the course or from elsewhere.

At the end of Question 2 you need to include a reference list for all references that you have referred to whilst answering this question. In addition to using online sources you should also refer to relevant books that have been included in the module handbook, or additional relevant books that you have found.


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